Audio, combined with out of home media, have the strongest impact on consumer purchasing decisions (RBR)
Audio, combined with out of home media, offer the strongest opportunity to impact consumer purchasing behavior. That’s according to the results of a study from Mediavest, Spark and iHeartMedia. Audio, out of home, print, TV, digital video, search, and social media were reviewed on the consumer’s path to purchase. […]
Wed, Jun 15, 2016 at 7:39 PM