The OOH industry is in the midst of a sea-change - that much was apparent at this year's FEPE conference in Barcelona. New ideas abound, but it will take a while before these settle into any kind of coherent whole. […]
When digital billboards first rolled out, they came with plenty of controversy. Some worried that their great appeal to advertisers–the ability to rotate ad messages–would distract drivers, causing accidents. Others complained they’d further contribute to scenic blight. […]
Vistar Media, a technology provider for out-of-home media, today announced the release of its free, web-based media planning software to simplify the out-of-home planning process for buyers. This software includes data on all static and digital inventory available in the United States across place-based, transit, and outdoor media. […]
The billboard company Clear Channel Outdoor/ iHeartMedia inc. was fifth among the top ten spenders in the first quarter, putting nearly $155,000 into lobbying for digital signage and billboards. A citywide sign ordinance has been working its way through the Los Angeles legislative process for years. […]
Over 7 in 10 shoppers in major cities agree that digital signs are an effective way to communicate with them. The study found that four in ten shoppers are also interested in interacting with digital ads to obtain information or promo offers on products and or services. […]
Sponsored feature. Digital signage in movie theaters is replacing static posters and message boards that are no longer making a great impact on moviegoers or employees. It is a dynamic messaging solution that combines visuals with data, through dynamic content widgets, to display content in visually arresting graphics. […]
Rouge Media has found what president and CEO Martin Poitras calls a “white knight” in its bid to expand, with investment firm Fairfax Financial acquiring an undisclosed majority stake in the out-of-home advertising company. […]
OOH is at the beginning of a revolution that will change it completely. OOH is the last traditional media to be disrupted, and there are three macro forces driving this: consumer media habits, advertiser demands, and technological advancements. Force 1: Consumer Media Habits. […]
This week’s question is answered by members of the DSE Advisory Board END USER COUNCIL. […]
Cannes Lions kicks off this week at a time when the advertising world is in turmoil. A recent Association of National Advertisers (ANA) report found rebates from media companies to agencies for purchased ad spots were rampant, while public flap over industry diversity emerged between the heads of WPP and Publicis. […]
All told, U.S. agencies scored nine Gold Lions in the Promo & Activation competition, with three shops taking home two prizes apiece. […]
The investment made by Fairfax, which now owns a majority stake in Rouge Media, will allow the company to grow its current and future activities in the US and Canada through expansion within its current platforms as well as through strategic acquisitions. […]
South Korea's digital signage industry could create 70,000 jobs and generate 10.1 trillion won ($8.6 billion) in production by 2020, a local think tank said Monday. The Korea Economic Research Institute made the prediction in a report on the smart advertising industry. […]
The lines between hardware and software makers in digital signage continue to blur, with news that Atlanta-based LED display manufacturer NanoLumens now has a content management and remote management software suite, and a dedicated Android media player that will ship with its new displays. […]
Dismissing fears and suspicion of some practitioners during an exclusive chat with MARKETING EDGE recently, Noah said it is absurd for anybody to think that the agency can cede the entire billboards sites in Lagos State to just one single company. According to him, “there are certain things that are not just possible. […]
