Editors’ Picks

Australia: OOH advertising helps create vibrant cities and contributes to nation’s wealth: research (ProPrint)

Research by Deloitte Access Economics predicts out-of-home media is on its way to become a primary media channel as it benefits both govt and community. “At a time when many governments are grappling with budget deficits, the OOH industry provides a revenue stream, paying $1 in every $2 of revenue in rent and taxes to government and other landlords. […]

proprint.com.au
Mon, Feb 27, 2017 at 6:22 PM

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JCDecaux has largest digital market share in OOH: study (JCDecaux)

JCDecaux continues to dominate the digital Out-of-Home (OOH) market as the single largest media owner, according to Route’s latest figures, the OOH industry currency. […]

Mon, Feb 27, 2017 at 5:59 PM

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DSE’s 2017 Early Bird Conference Discounts To Expire March 3rd (DSConnection)

Early booking discounts are significant. […]

digitalsignageconnection.com
Mon, Feb 27, 2017 at 5:05 PM

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Going to Digital Signage Expo for the first time? Here is how to plan it (DSConnection)

Start with a plan. What are your objectives for attending the show? Take a look at the exhibitor list on the DSE website, and read a little bit about some of the exhibitors you think you may want to visit. […]

digitalsignageconnection.com
Mon, Feb 27, 2017 at 4:51 PM

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Online marketplace for DOOH advertising: An Interview with AdSemble Founder and CEO Matthew Olivieri (DSConnection)

The Digital Out-of-Home (DOOH) sector has had seven consecutive years of growth. Ad agencies do not seek to rock the boat. So, until either someone comes along and helps unlock the ability for SMB’s to purchase DOOH inventory at scale or these Whales have a change in people running them (younger marketing directors or managers who grew up with DOOH), you will see a big bottleneck there. […]

digitalsignageconnection.com
Mon, Feb 27, 2017 at 4:31 PM

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OAAA: program to educate ad agencies about OOH

February 27, 2017 In case you haven’t seen this week’s issue of Outlook, it reviews the OAAA ad agency outreach program designed to showcase the vast capabilities of the OOH medium in a 30-minute presentation, and is now entering its fifth year. […]

specialreports.oaaa.org
Mon, Feb 27, 2017 at 11:46 AM

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16:9: Dell’s New IoT-Centric Rugged PC Line Includes Model Focused On Digital Signage

I don’t really think of Dell as an industrial computing supplier, but the Texas-based PC maker has a new series of IoT-centric devices that is aimed, among many things, at tough digital signage use-cases. […]

sixteen-nine.net
Mon, Feb 27, 2017 at 8:51 AM

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Shopper Media Group gets funding to create Australia’s largest DOOH network in shopping centres (BandT)

The company will use the funds from Blue Sky to support its plan to double its national footprint by installing its Smartlite TM digital advertising panels into more than 300 Australian shopping centres. […]

bandt.com.au
Mon, Feb 27, 2017 at 7:43 AM

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South Africa: Hubble CEO on Uber’s new in-car interactive screens (Bizcommunity)

Uber partnered with Hubble late last year to install interactive touchscreens that provide entertainment to riders. Besides benefiting the rider, the driver is incentivised financially for placing the device in the vehicle, and the advertiser is able to track engagement. […]

bizcommunity.com
Mon, Feb 27, 2017 at 7:37 AM

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China’s largest OOH network VisionChina Media terminates transaction selling equity interest in its Subway Mobile TV Advertising Business (PRNewswire)

VisionChina Media has reached an agreement with Ledman Optoelectronic Co., Ltd. to terminate the equity transfer agreement relating to 49% equity interest in VisionChina New Culture Media Co., Ltd., a company that operates mobile TV advertising business on subway. The termination was due to the parties' disagreement over the operating management philosophy for New Culture. […]

prnewswire.com
Mon, Feb 27, 2017 at 7:28 AM

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Australian OOH ad operator QMS Media reports strong H1 FY17 result DOOH (BandT)

Financial highlights: Strong revenue and earnings uplift driven by landmark digital developments and contribution from New Zealand; Revenue up 78 per cent to $79.0 million (H1 FY16: $44.4 million). Underlying EBITDA up 67 per cent to $17.9 million (H1 FY16: $10.7 million). […]

bandt.com.au
Mon, Feb 27, 2017 at 7:25 AM

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Clear Channel Outdoor’s Results for 2016 Fourth Quarter and Full Year

Consolidated revenue decreased 5.9%. Consolidated revenue increased 4.7%, after adjusting for a $19.8 million impact from movements in foreign exchange rates and the $58.9 million impact of markets and businesses sold in 2016. Americas revenues decreased $17.2 million, or 4.7%. […]

businesswire.com
Fri, Feb 24, 2017 at 5:53 PM

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3 lessons for digital signage learned from self-service industry (DSToday)

We have not examined how the lessons of self-service can apply to digital signage. As signage becomes more interactive and less of a one-way communication tool, it is important to keep these lessons in mind. Make it easy to use. […]

digitalsignagetoday.com
Fri, Feb 24, 2017 at 5:49 PM

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Why DOOH needs to be measured (Linkedin)

I see many campaigns attempting to communicate with a target audience via well-deployed screens, only to equate to failure due to a lack of direct link between the creative dwell time study of the target demographic, and the measurement analytics of the target audience. […]

linkedin.com
Fri, Feb 24, 2017 at 1:27 AM

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How to pitch digital signage to your school administrator (Mvix)

The educational industry is notorious for being slow to change. School budgets are always strained. There are always expenses to account for, new equipment to purchase, and educational resources to update. […]

mvixdigitalsignage.com
Fri, Feb 24, 2017 at 1:25 AM

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