Editors’ Picks

MediaPost: Digital Out-Of-Home Group Bows Programmatic Standards

In partnership with Prohaska Consulting, the Digital Place Based Advertising Association (DPAA) has codified programmatic standards for the digital out-of-home (DOOH) industry. The process of developing DOOH programmatic standards started back in March of 2016. The DPAA set up three committees: tech specs, creative specs and measurement. […]

mediapost.com
Tue, Apr 11, 2017 at 7:45 AM

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How mobile is reinventing out-of-home advertising: free white paper (xAd)

Two seemingly contradictory advertising tactics -- out of home and mobile -- have more in common than you might think. The former, the original location based ad. The latter, the new location based ad. […]

info.xad.com
Tue, Apr 11, 2017 at 7:41 AM

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India will replace Australia to be third largest ad market in Asia Pacific in five years: report (Live Mint)

I […]

livemint.com
Tue, Apr 11, 2017 at 7:37 AM

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Grand Visual Launches Independent Ad Tech Business for Digital OOH (QDOT Media)

QDOT is the industry’s first independent ad tech business providing smarter campaign management platforms for digital out of home. The award-winning digital OOH production house Grand Visual, is launching an independent ad tech company in a move to roll out its industry-leading platforms and workflow intelligence to the whole market. […]

q.media
Mon, Apr 10, 2017 at 7:25 PM

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DPAA Publishes Programmatic Standards for Digital Out-of-Home Media

The Digital Place Based Advertising Association (DPAA) has released programmatic standards for the digital out-of-home (DOOH) industry, as part of an ongoing process to facilitate DOOH transactions. The standards will benefit all stakeholders – buyers, sellers, brands and the ad-tech community – by expanding opportunities for buyers to target audiences and purchase DOOH media programmatically. […]

digitalsignageadvertising.wordpress.com
Mon, Apr 10, 2017 at 7:22 PM

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Campaign: Grand Visual rolls DOOH ad tech business into new company QDOT

The move means Grand Visual itself will go back to focusing on creative production, while Qdot consolidates ad-serving systems that Grand Visual has been using for six years. Ben Putland, the chief operating officer of Grand Visual New York, will lead Qdot as managing director. […]

campaignlive.co.uk
Mon, Apr 10, 2017 at 7:11 PM

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Retail Digital Signage Expo in London, May 8-9, 2017

NEW FOR 2017 - Dedicated Retail Digital Signage Conference, in association with Intel In addition to the huge range of vendors, Retail Digital Signage Expo 2017 launches its own dedicated digital signage conference, in association with Intel. The programme, featuring top retailers and brand owners, will cover all the key essential issues involved in the digital signage investment journey. […]

retaildigitalsignageexpo.com
Mon, Apr 10, 2017 at 6:59 PM

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The Pain And Promise Of Beacons In Retail (AdExchanger)

Beacons entered the marketing landscape a few years ago with splashy headlines touting large national retail deployments and the ability to engage with customers in real time. Most beacon companies wanted their SDK installed in the retailer’s apps and their proprietary beacons in the retailer’s locations. […]

adexchanger.com
Mon, Apr 10, 2017 at 6:50 PM

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Digital Out-Of-Home Media Courts Exchanges With DPAA Programmatic Standards (AdExchanger)

The DPAA hopes these standards, which are like existing openRTB guidelines from the IAB, will facilitate digital out-of-home buys. The DPAA’s standards outline video ad formats and SSP reporting for DOOH inventory so buys can be placed across multiple DOOH media networks – or other media channels entirely. […]

adexchanger.com
Mon, Apr 10, 2017 at 5:53 PM

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DOOH ad effectiveness case study from SixtUK at Canary Wharf (Vimeo)

Learn how a Canary Wharf station domination impressed and persuaded Tube users to consider Sixt. Exterion Media. […]

vimeo.com
Mon, Apr 10, 2017 at 5:52 PM

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JCDecaux Launches City Channel in London (JCDecaux)

City Channel content will be shown on weekdays across portrait (D6) screens in London Blackfriars, London Cannon Street, City Thameslink, London Fenchurch Street, London Liverpool Street, London Bridge and London Waterloo stations, across a dedicated content channel, alongside brand advertising. […]

Mon, Apr 10, 2017 at 7:03 AM

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GlobalShop 2017: What we Saw and What we Thought (Mvix)

We were one of a few digital signage providers exhibiting at GlobalShop 2017 in Las Vegas, Nevada, with most of the competitors at the other end of the Last Vegas strip where DSE was going on at the same time. Because of this, we were quite busy with visits and booth tours and were able to have insightful conversations with attendees and other exhibitors. […]

mvixdigitalsignage.com
Sun, Apr 9, 2017 at 1:48 AM

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Banks are thriving with sophisticated digital signage (Customer Think)

Bank branches are the forecourt of modern banking. Realizing that branches are the prime customer touch points, banks all around the world are augmenting their use of digital signage for in-branch branding, customer promotions, reducing perceived waiting times, and uplifting ambiance. […]

customerthink.com
Fri, Apr 7, 2017 at 4:48 PM

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12 Hot DigitalSignage Products You Might’ve Missed from DSE 2017 (Commercial Integrator)

Check out these products from tried and true digital signage manufacturers like LG, NEC, BrightSign, Chief, Premier Mounts, Planar and more from DSE 2017. […]

commercialintegrator.com
Fri, Apr 7, 2017 at 4:45 PM

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16:9: How To Impress Your Audience With An Interactive Video Wall

Guest Post: Tim Griffin, Userful  Tim Griffin Video walls are everywhere and companies are looking for creative ways to use them.  Gone are the days of slapping together a grid of a few displays and playing content around them.  Customers are looking for artistic layouts, interactive content, dynamic content switching, immersive experiences, and more. […]

sixteen-nine.net
Fri, Apr 7, 2017 at 10:52 AM

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