MAGNA’s CPM projections (below) indicate that TV and digital have the highest total average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s marketplace because of its massive reach. […]
The study's results demonstrate the boost brands can receive from running ads through OOH – digital OOH represents a significant increase in ad recall compared to other media channels. Advertising recall is a measurement of advertising effectiveness and ROI. The study linked below was conducted on the five primary advertising channels: TV, Radio, Online, Print and Out of Home (OOH). […]
This is the year more advertisers will shift their marketing dollars to digital out of home (OOH) as the space gains traction and acceptance. More Brands & Advertisers Break From Social. […]
General Motors plans to make digital signage part of its dealership facility requirements for the first time, starting next year. The digital signage requirement, part of what GM calls essential brand elements at Chevrolet, GMC and Buick stores, will include advertising on video screens in dealer showrooms and controlled content for in-dealership TV sets in customer waiting areas. […]
Starting on the last week of March, Las Vegas will play host to a wide range of trade shows, expos, and digital signage events that are set to blow the roof off the signage technology and digital retail management world. […]
Guest Post: Luis Villafane, Maler About a week ago, I was feeling pretty sick. Late at night, I had a very high fever, so I went to bed and ended up having one of those super-weird dreams that you only have when you get feverish. Q It was about Star Trek Voyager … and Ken Goldberg. […]
For the first time, the Moscow digital signage conference will be held during the Russian Retail Week. The event will take place at the World Trade Center on the Krasnopresnenskaya Embankment, Moscow. Top experts in digital signage and digital out-of-home industries will share their knowledge, share the secrets of their success and provide advice. […]
The fast food company that revived the old idea of diners that operated like giant vending machines has run into trouble with a disability rights advocacy group that argues Eatsa’s self-service interactive screen set-up makes it very difficult for visually impaired people to order food. […]
Goretex smartly used a weather-related dynamic campaign to demonstrate its all-weather gear to busy Swedes passing by. Digital screens throughout Stockholm featured signature Goretex rain trenches or winter coats, for example, depending on the type of precipitation in the capital city. […]
Defiant billboards are popping up around London after yesterday's attack at Westminster. The billboards, which show the "We Are Not Afraid" slogan imposed upon the London Underground logo, were first noticed this morning. This picture was taken on Commercial Road in Shoreditch this morning. […]
Even the most successful people have to start somewhere. For Jodi Senese, executive vice president and CMO at Outfront Media, that meant taking an internship at an ad agency that paid $12,000 a year. She turned her internship into a full-time gig and has been climbing the ranks in the out-of-home advertising industry for the past 36 years. […]
Monster Media partnered with OMA, JCDecaux North America and 72andSunny to transform four Chicago bus shelters into rooms where consumers would be able to discover the magic of Google Home. This innovative activation combined touch and motion activation with audio responses and additional elements such as lights and heaters to feature all the capabilities of Google Home. […]
Samsung joins a long list of brands in using outdoor digital ads in inventive and interactive ways. The billboard—actually a live video feed—aimed to play up the classic look of the newfangled timepiece, which at first blush might pass for an analog wristwatch, rather than a miniature internet-connected supercomputer. […]
OUTFRONT's customized mobile ad delivery solution is built upon its out-of-home (OOH) asset base and provides marketers with additional data analytics and a proven way to close the loop with audiences. The OUTFRONT Mobile Network, launched in November 2015 as a product on the ON Smart Media platform, highlights OOH's effectiveness and reinforces the reach and power of each medium. […]
Direct Sales is an ugly phrase in the LED screen audio video industry, especially if your company is an integrator of AV technology. The threat that your vendor will cut you out of an LED screen deal in favor of better pricing for the end user is a fear that all resellers and partner integrators share. […]