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Wednesday, June 22, 2016 Wed, Jun 22, 2016

The Drum: Why Programmatic is on a collision course at Cannes (OOH included)

Audio, out-of-home and television are three innovations that agencies should be aware of, particularly as so-called ‘traditional’ media become more digital. It is why The Trade Desk recently launched programmatic radio, headlining with Spotify and other partners. Patterson also points to outdoor’s geographical targeting possibilities, something that is already happening in parts of London. […]

thedrum.com
Wed, Jun 22, 2016 at 6:54 PM

Tuesday, June 21, 2016 Tue, Jun 21, 2016

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