In a deal that will enable cinema advertising to be bought and sold programmatically like display, mobile, video and other forms of digital media, Rubicon Project announced a partnership this morning with Screenvision Media. […]
Futuresource Consulting puts Leyard’s market share at nearly three times that of its closest competitor. At InfoComm 2016, Leyard announced the Leyard® TWA Series, a line of fine-pitch LED video wall displays featuring a unique flat panel design, low power consumption and outstanding image quality. […]
If you work on the operations side of the digital signage business, you know all about the complications and cost of “rolling a truck” to visit a deployed site to get an outage resolved. Ideally, truck rolls are a last resort because you need to find qualified techs, schedule them in, and get ready for an invoice of several hundred dollars … or more. […]
According to the Outdoor Advertising Association of America, place-based media “encompasses a wide variety of formats that are specially located where particular groups congregate for a variety of purposes.” To take it a step further, place-based media audiences exist due to the primary role the place or location plays in a person's daily life. […]
The ongoing digital convergence of Digital Signage, IT, consumer electronics, telecommunications and the media industry will pose major challenges on system integration issues, but also promise to augment viewer experiences to a completely new stage. Digital Signage will evolve to digital engagement enabled by an increased interactivity between both individuals and technologies. […]
Maybe the kiosk warning should read, Be Suspicious of Anything Free in New York City. The city isn't building the network at all. It will be built, owned, and operated by a consortium of private companies calling itself CityBridge. […]
Hoyts Group’s outdoor advertising subsidiary Val Morgan Outdoor is looking to the health and fitness segment to boost growth, paying an undisclosed sum to Oaktree Capital for control of Active Media Group. The target is a multimedia business that focuses on health clubs, highlighted by its 4,000 digital screen network as well as ownership of the Fitness First magazine and website. […]
A proposed bill that would allow advertisers to put up more giant and digital billboards in downtown Los Angeles already received its first approval of by city leaders. Assemblyman Miguel Santiago authored AB 1373, which if signed into law, could open the door to more signage, helping to work around regulations in California's Outdoor Advertising Act, but only with support from city leaders. […]
The growing number of connected digital screens and smart city sensors mean billboards no longer have to be blunt instruments. Indeed, they can be precision tools. Screen space can be bought and sold at auctions based on real-time data showing how many people are in the vicinity, how many of these people are standing still and their demographic profiles. […]
Insider talked with Gabe Oliverio of outdoor investment banking firm Johnsen Fretty about outdoor values. Sounds to Insider like now is a good time to sell your company. Insider is seeing values of 5-6 times run rate revenue and 8-12 times run rate cashflow in the outdoor advertising market. […]
The four public outdoor companies were valued at 3.7 times gross revenue and 13.2 times cashflow at June 30, 2016 according the the Yahoo Finance pages for Clear Channel Outdoor, Outfront, Lamar and JCDecaux. […]
The out-of-home (OOH) industry has exceeded the previous year’s results with Q2 2016 posting an increase of 18% on net revenue year-on-year with $184.4 million, up from $156.2 million* for the same time last year. These results reflect a continuous growth trend in 2016, following on from the all-time high revenue growth at the end of 2015, when revenue increased by 17%* over 2014. […]
Korea has given the green light to massive digital billboards like the ones in New York's Times Square and Piccadilly Circus in London. The government has eased regulations on digital advertising and permitted the designation of downtown spots where anything goes, according to the Interior Ministry on Monday. It hopes the spots can serve as landmarks and tourism attractions. […]
Florian Rotberg outlines the possible effects for the sector in light of recent developments Immediate negative consequences of Brexit have seen sudden changes and volatility regarding exchange rates. According to Rotberg’s research, GBP, USD and EUR currency rates are expected to fluctuate by a projected 5 to 10%. […]
At the DSS Europe 2016, Luc Yao (Merck KGaA) presented his closing keynote: “The potential of free-form LCDs for digital signage as strategic interface in cities”. Progress in LCD technology has led to better panels over time, larger displays, lower costs and higher capacity. […]
