Insider talked with Gabe Oliverio of outdoor investment banking firm Johnsen Fretty about outdoor values. Sounds to Insider like now is a good time to sell your company. Insider is seeing values of 5-6 times run rate revenue and 8-12 times run rate cashflow in the outdoor advertising market. […]
The four public outdoor companies were valued at 3.7 times gross revenue and 13.2 times cashflow at June 30, 2016 according the the Yahoo Finance pages for Clear Channel Outdoor, Outfront, Lamar and JCDecaux. […]
The out-of-home (OOH) industry has exceeded the previous year’s results with Q2 2016 posting an increase of 18% on net revenue year-on-year with $184.4 million, up from $156.2 million* for the same time last year. These results reflect a continuous growth trend in 2016, following on from the all-time high revenue growth at the end of 2015, when revenue increased by 17%* over 2014. […]
Korea has given the green light to massive digital billboards like the ones in New York's Times Square and Piccadilly Circus in London. The government has eased regulations on digital advertising and permitted the designation of downtown spots where anything goes, according to the Interior Ministry on Monday. It hopes the spots can serve as landmarks and tourism attractions. […]
Florian Rotberg outlines the possible effects for the sector in light of recent developments Immediate negative consequences of Brexit have seen sudden changes and volatility regarding exchange rates. According to Rotberg’s research, GBP, USD and EUR currency rates are expected to fluctuate by a projected 5 to 10%. […]
At the DSS Europe 2016, Luc Yao (Merck KGaA) presented his closing keynote: “The potential of free-form LCDs for digital signage as strategic interface in cities”. Progress in LCD technology has led to better panels over time, larger displays, lower costs and higher capacity. […]
With over 500 delegates and 40 exhibitors and conference sponsors, Digital Signage Summit Europe 2016 reinforced its position as a key event for professionals involved with digital signage and DooH. With the current conference location operating at capacity, plans are already underway to relocate DSS Europe to a larger venue in 2017. […]
The rather long-winded theme this year was (deep breath) Challenging the Fundamentals of Consumer Engagement – Strategies for Tomorrow’s Advertising, Retail and Public Spaces. We attended on day one, which looked at Smart Cities and DooH planning and booking. […]
“Trigger-based content and advertising are well positioned to become normal in digital signage as programmatic platforms continue to make in-roads and allow for the application of data to prompt serving to a digital sign. We are already seeing trigger-based ads emerge. […]
Celebrated speaker, marketing specialist and author David Meerman Scott delivered the keynote at this past year’s Digital Signage Expo. In this presentation, entitled Real-Time Marketing, Newsjacking and Digital Signage, Scott outlines meaningful, measurable and low/no-cost strategies to instantly reach your digital signage audience directly. […]
A lot of traffic on this site continues to be generated by readers looking for low-cost digital signage player solutions – as in 100s of page views a day just for a round-up of Raspberry Pi options. I also see a lot of interest in posts involving Chrome devices and PC sticks. […]
Spotted by an industry vet connecting through Miami’s airport … The wonky screen in the right has a notification message reminding the screen operator he or she can upgrade to Windows 10! It’s not that hard to disable this stuff, and avoid looking like a doofus. […]
Online ad-space booking will aid industry consultants and analysts, out-of-home advertising companies, the major brand owners and the entire outdoor media industry value chain stakeholders to align their market centric strategies according to ongoing and expected trends in future. […]
The digital Signage Business Climate Index Spain and Portugal has declined by 14,66 base points from 69,40 base points to 54,74 base points. The number of negative answers from the market participants increased, however, more than half of the polled companies register a good situation for their products and services in May. The optimism towards the near future is rated much more conservative. […]
This is the seventh year of the contest which judges digital out-of-home ad concepts yet to be made. Ocean helps realise the winning ads and showcases them on their networks in the UK - and this year, in Hong Kong and New York. […]
