Jeff Tan discusses a Posterscope advertising campaign for Coca-Cola. He talks about the target audience for the campaign and the different companies that Posterscope partnered with for this successful advertising effort. […]
Guest Post: Stuart Armstrong, ComQi To get the most out digital signage in retail settings, keep two key words in mind: Size Matters. Stuart Armstrong That doesn’t mean bigger is better. What matters is using screen sizes that suit the setting, dynamics and purpose. […]
Here’s an interesting way to get around a city’s billboard advertising laws – use projection and make the windows of rented commercial space the billboard. That’s what Citibank has done at its high profile branch on Faria Lima Avenue in São Paulo, Brazil. […]
Humans are hard-wired to pay more attention to their surroundings when not at home, meaning they are significantly more alert to out-of-home messaging and significantly more inclined to act as a result, research has shown. […]
What is different about the Daktronics approach to selling ad space compared to the rest of the industry? Chaz: While others may offer a control solution, we have created our own with a proprietary ad grid. This grid lets our customers decide how much money they would like to make. […]
OOH is for the most part a sector in rude health with revenues rising and almost all the main players continuing to invest heavily in new digital inventory, research and marketing. […]
How Marketing Will be Impacted by Self-Driving Cars. Out of home. Billboards have traditionally been an effective though constrained medium due to the lack of time drivers can look at them. […]
Wrapify is an app that, like its competitor StickerRide, connects consumer drivers and brands looking for exposure. The drivers have their vehicles sheathed in an ad and get paid per mile for driving in specific areas laid out by the advertiser. […]
Outdoor was the most popular category at Cannes this year with a total number of 5367 entries. Out of this 127 Lions were awarded. “The issues that are leading to failure are not new and include, for example, creative unsuitable for Outdoor. […]
It may sound like science fiction but tech that identifies VIP shoppers could soon be used for customer loyalty schemes. Clear Channel, reveals that experiments have been taking place to determine if adverts can be altered according to an onlooker’s mood. […]
Guest Post: Irfan Khan, Skykit When a company goes down the path of planning, building and launching a digital signage solution, the people behind it are going to hit a big fork in the road, making them decide what kind of software platform to use: on-premise or cloud-based. […]
OOH's position as the oldest and most static of advertising mediums (both literally and figuratively) has been changed forever with the arrival of Digital Out of Home (DOOH). DOOH has given our industry a massive shot in the arm globally. We have gone from being the slowest deliverable medium to being the fastest, even ahead of TV. […]
Borrell Associates reports OOH will lead all traditional media in consumer time spent growth from 2013-2018 with an increase of 5 percent. All other traditional media are declining, except Cable TV, which it projects will show modest growth of less than 1 percent. […]
NanoLumens AWARE, a cloud based digital display platform that according to the company “combines real-time diagnostics, media playback, and a variety of internal and third party-developed apps into one integrated system that is accessible through a single portal from anywhere in the world. […]
Consumers who are out of home are more likely to act on messages compared to inside the home, as a result of “primal” instinct, according to research from the Outdoor Media Association (OMA). […]
