The Drum: The quiet movement: Why OOH has the potential to be just as revolutionary as VR
While excitement for this new digital era is at an all-time high, there’s a separate revolution taking place right before our eyes: the Quiet Movement of out-of-home. Once thought of as highway billboards and static signage, out-of-home advertising (OOH) is experiencing a renaissance, now more closely associated with new digital platforms that can change the entire advertising landscape. […]
Thu, Sep 1, 2016 at 6:12 PM