Turbulent Times at Outsmart Raise a Number of Questions for the UK Out-of-Home Media Sector (Screen Media Daily)
Is it time to establish a Digital OOH industry body, as distinct from the current generic approach? This topic has raised its head on a few occasions in recent years and the industry remains undecided. The last time the debate came up was well before any hint of a downsized Outsmart and news of JCDecaux joining the IAB. […]
Wed, Aug 31, 2016 at 7:50 PM