Editors’ Picks

Out-of-home advertising outperforms other marketing vehicles, but remains underappreciated and underutilized (IRI)

This is mainly because inaccurate measurement tools have instilled and reinforced the inaccurate idea in marketers that hyperlocal advertising is ineffective. Many of the models currently being used oversimplify audience diffusion, obscure the effects of audience reach variations and understate the synergy between out-of-home advertising and other media platforms. […]

iriworldwide.com
Tue, Nov 22, 2016 at 7:07 AM

Permalink

NYC: The Brave New World of Data, Connectivity and DOOH (ExchangeWire)

Back in New York City, the pace of change across the DOOH landscape is breathtaking. Driven by significant investment in the realm of nine figures, NYC is by far the most valuable OOH market in the US. Its population density and extensive public transport network, make it an atypical American city, and the scale of investment going into the city’s DOOH architecture is a testament to this. […]

exchangewire.com
Tue, Nov 22, 2016 at 12:47 AM

Permalink

The Drum: Why the cinema ad industry is buoyant: ‘Media’s biggest screen is thriving on the disruption faced by other channels’

Despite the introduction of more channels, devices and in the face of evolving viewing habits, the biggest screen in media is defiantly embracing and thriving on the disruption faced by other channels. One scary stat claimed that we humans now have a smaller attention span than goldfish – eight seconds versus nine seconds! […]

thedrum.com
Tue, Nov 22, 2016 at 12:44 AM

Permalink

MediaPost: Targeted Advertising Moves To Screens In Back Seats of Uber and Lyft Cars

This version of in-car advertising is in play in more than 11,000 ridesharing vehicles in Los Angeles and Minneapolis, expanding to four more markets next year. The difference in these TV screens -- tablets rideshare drivers install onto the backs of front seats -- is that the content involves estimated trip intent, age and user profile of the passenger seeing the screens. […]

mediapost.com
Tue, Nov 22, 2016 at 12:41 AM

Permalink

Another US startup launches platform for online-only booking of billboard ads (MarketingLand)

The new platform also offers the analytics for out-of-home ads and can directly transmit ad content to digital billboards. This week, a Santa Monica, California-based startup called AdQuick launched its first product, a platform that is designed to manage the OOH ecosystem — including bus shelters, bench stops or displays on the sides of buildings, as well as billboards. […]

marketingland.com
Tue, Nov 22, 2016 at 12:30 AM

Permalink

A new 200-UHD-screen digital signage network in Taiwan’s main railway station (DS Summit)

A new digital signage network with 200 screens was inaugurated at the train station, with 55″ 4k Digital Signage Screens employed. At the event, Hon Hai Vice President Lu Fang-ming asserted that the Taiwanese outdoor advertising market is currently an attractive prospect. According to various media reports, the creation of LinkOOH cost Hon Hai roughly 1.58 million US dollars. […]

digitalsignagesummit.org
Tue, Nov 22, 2016 at 12:25 AM

Permalink

Largest Digital Billboard North of Times Square to be Erected at George Washington Bridge Market/Mercado (PR Newswire)

A 46-foot wide by 13.5-foot tall high-definition display will be the largest full-motion digital billboard north of Times Square, located on Broadway Avenue in the center of the George Washington Bridge Mall/Mercado. The state of the art digital billboard will run promotions by national brands and local businesses. […]

prnewswire.com
Mon, Nov 21, 2016 at 5:08 PM

Permalink

The Drum: Age UK turns to geo-targeted billboards to highlight loneliness among older people over the festive period

Dubbed 'No one should have no one at Christmas', the charity campaign runs on geo-targeted digital posters, which draw upon its ‘lonliness heat maps’ to show pedestrians how pensioners in their local area are affected by loneliness during the festive season and other times of the year. […]

thedrum.com
Mon, Nov 21, 2016 at 5:01 PM

Permalink

16:9: Red Ink: CRI Down $3.9M, So Far, For 2016

The latest quarterly financials are out for Creative Realities, Inc., and the latest iteration of the company has lost yet more money. “We do not currently generate positive cash flow,” the company has reported in its 10-Q SEC filing. “Our operational costs have been greater than sales generated to date. […]

sixteen-nine.net
Mon, Nov 21, 2016 at 12:36 PM

Permalink

Taco Bell: Part Sports Bar, Part Digital Signage Shrine (DSConnection)

This new and dangerous outlet for administering your 4th meal of the day opened at 10 p.m. on November 14 as link number-7,000 in the Taco Bell chain and will remain open 24 hours a day and seven days a week indefinitely. […]

digitalsignageconnection.com
Mon, Nov 21, 2016 at 7:43 AM

Permalink

Out-of-Home Advertising Is An Opportunity for Social Media Marketers (Social Times)

By Kenneth Brinkmann SVP of digital at out-of-home advertising agency Posterscope USA. So we know that social media has trickled its way into some OOH campaigns, but the applications to date have been fairly simplistic. A social integration might include live tweets posted onto a billboard in Times Square, for example. […]

adweek.com
Mon, Nov 21, 2016 at 12:55 AM

Permalink

How programmatic out-of-home can aid influencer marketing campaigns (Econsultancy)

One distribution option many brands probably haven't considered is influencer content delivered using programmatic out-of-home ads, which can be used to drive very specific actions among a target audience. This approach incorporates programmatic practices, and most importantly digital out of home (DOOH). […]

econsultancy.com
Mon, Nov 21, 2016 at 12:55 AM

Permalink

How to keep birds off digital billboards – Part II (Billboard Insider)

Insider wrote last week about problems created by birds roosting on billboards. Insider asked Bobby Tatman of Formetco about the issues birds can create for digital billboards. Why do birds like digital billboards? […]

billboardinsider.com
Sat, Nov 19, 2016 at 3:35 PM

Permalink

Outfront Media Business Update (Billboard Insider)

“The industry is building a process to refine measurements. We are in parallel building something on our own.” Outfront is building a data management platform to collect info about customers and to correlate that info anonymously. […]

billboardinsider.com
Sat, Nov 19, 2016 at 3:10 PM

Permalink

Easy Ways to Make Your DOOH More Real-Time Right Now (OOH Pitch)

One of the fastest growing OOH trends over the past few years has been the movement to add real-time components to OOH campaigns. The increase in digital OOH (DOOH) inventory allows for quick changes in messaging depending on real-time events in that location. This way, consumers see advertising that is not invasive or creepy, but relevant to them. […]

news.oohpitch.com
Fri, Nov 18, 2016 at 8:09 PM

Permalink