The Drum: Why the cinema ad industry is buoyant: ‘Media’s biggest screen is thriving on the disruption faced by other channels’
Despite the introduction of more channels, devices and in the face of evolving viewing habits, the biggest screen in media is defiantly embracing and thriving on the disruption faced by other channels. One scary stat claimed that we humans now have a smaller attention span than goldfish – eight seconds versus nine seconds! […]
Tue, Nov 22, 2016 at 12:44 AM