Editors’ Picks

‘Subvertising’ group calls for ban on ‘visually polluting’ outdoor ads (Mediatel)

'Subvertising' group calls for ban on 'visually polluting' outdoor ads. It's adblocking for the real world. A 'subvertising' group has called on Mayor Sadiq Khan to ban 'visually and psychologically polluting' outdoor ads - and has even replaced tube ads with its own anti-advertising message (which is still advertising, but nevermind). […]

mediatel.co.uk
Thu, Nov 17, 2016 at 5:21 PM

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Verifone Media Measures DOOH Advertising Effectiveness at the Pump with New Foot-Traffic Attribution Solution

Verifone Media is now able to prove campaign reach, value and impact. Skyhook's location services accurately identify people exposed to ad campaigns at Pump Media sites and then measure consumers' response via foot-traffic. […]

prnewswire.com
Thu, Nov 17, 2016 at 4:50 PM

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How to keep birds off billboards (Billboard Insider)

Roosting, Nesting and Pooping on Billboards is Strictly Prohibited. Pigeons and giant buzzards have a fondness for billboards. Insider asked David English the Sales and Operations Manager of Ad-Trend, Inc. […]

billboardinsider.com
Thu, Nov 17, 2016 at 4:47 PM

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16:9: Iconic London Phoneboxes Being Reimagined, Deployed As Ad Posters, Interactive Stations

These seem really clever – old but iconic London phone boxes replaced by interactive stations that are bankrolled by digital OOH ad posters one one of two sides. The stations are being put in by Clear Channel UK, and manufactured by Amscreen, which has come a very long way from the days of putting up butt-ugly hybrid LED readout/LCD displays at the cash counters of UK convenience stores. […]

sixteen-nine.net
Thu, Nov 17, 2016 at 12:25 PM

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MediaPost: ‘The Economist”s DOOH campaign on NYC subway network

The ads will be displayed on 18 screens at five subway stations across the city: Fulton Street/Brooklyn Bridge, City Hall, 68th Street/Hunter College, 33rd Street - Herald Square and 14th Street & 8th Avenue. Users can tap the screen and enter their e-mail or phone number to receive a link to a free Economist article. The ads will run for 15 seconds every two minutes, for four weeks. […]

mediapost.com
Thu, Nov 17, 2016 at 7:40 AM

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ContextMedia Becomes Largest DOOH Network in Healthcare with Acquisition of AccentHealth (PRNewswire)

Through this acquisition, ContextMedia becomes the largest healthcare decision platform at the point of care in the United States, with a rapidly growing reach across clinics, hospitals and health systems. […]

prnewswire.com
Thu, Nov 17, 2016 at 12:44 AM

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Interactive Gas Pumps That Talk To You Are Coming to BP Gas Stations in New York and Chicago (ChipChick)

Just as we came to believe that the year two-thousand and sixteen couldn’t become any stranger, BP saw a meatball and smacked it straight out of the park. They’re introducing Miles, an interactive gas pump, as part of a three-month pilot program intent on making the gas pumping experience fun. […]

chipchick.com
Wed, Nov 16, 2016 at 5:02 PM

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Retail Analytics: The Future of Retail is Right Here (DS Connection)

Internet of Things (IoT), is believed to take the retail IT industry by storm too. A study conducted by Accenture points out that IoT will provide retailers with the opportunity to streamline supply chain, customer experience, revenue streams and open new channels of communication. […]

digitalsignageconnection.com
Wed, Nov 16, 2016 at 4:40 PM

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Crust Pizza’s interactive DOOH campaign (DS Summit)

With multi-touch technology, print and other digital gimmicks, Australian fast food chain Crust Pizza has developed an interactive sound poster, allowing users to mix music and virtually scratch discs. For the first time in its history, media owner JCDecaux has combined print posters, capacitive touch technology and sound. […]

digitalsignagesummit.org
Wed, Nov 16, 2016 at 4:38 PM

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TECOM Group and JCDecaux to develop digital advertising solutions for building smart communities (JCDecaux)

The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park. This community transformation project will include the installation of smart digital outdoor solutions as part of a wider initiative across TECOM Business Parks. […]

Wed, Nov 16, 2016 at 4:32 PM

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DOOH switches light TV viewers onto branded content (Ocean Outdoor)

Ocean Outdoor's study reveals how a powerful and growing synergy between DOOH and smartphone users is improving brand-building opportunities and boosting campaign effectiveness. Ocean has already established through our Neuroscience study that large format DOOH primes mobile campaigns. […]

oceanoutdoor.com
Wed, Nov 16, 2016 at 4:20 PM

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16:9: Nike Says It’s Transforming Sports Retail With New SOHO Store

Nike just opened a new store in New York City’s Soho neighborhood that really pushes the idea of experiential retail – using massive digital visuals and tapping into sensors for real-time feedback. Nike Soho is a five-storey, multi-sport, 55,000-square-foot store at 529 Broadway at Spring Street. […]

sixteen-nine.net
Wed, Nov 16, 2016 at 4:15 PM

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How OOH advertising is moving beyond awareness, to purchase intent and brand positioning (Marketing Week)

The scale, viewability and dramatic effect of outdoor advertising helps marketers create cut-through and capture consumer attention in a world where other messages struggle to get through. Less appreciated is the variety of marketing objectives it can achieve. […]

marketingweek.com
Wed, Nov 16, 2016 at 12:52 AM

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16:9: Companies Still Trying To Mainstream 3D In Digital Signage (Good Luck With That)

Glasses-free 3D displays is one of those fleetingly cool technologies that just never took off – but there are still companies out there trying to mainstream the tech in digital signage. A Philadelphia-based firm called Stream TV Networks is working with CMS provider Signagelive and the media player firm IAdea on a blended offer built around Stream TV’s Ultra-D 3D displays. […]

sixteen-nine.net
Wed, Nov 16, 2016 at 12:50 AM

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Reuters: Europe’s Exterion Media Group explores sale: sources

Exterion Media Group, the European outdoor advertising company owned by U.S. private equity firm Platinum Equity LLC, has hired investment banks to explore a potential sale it hopes could fetch more than 650 million pounds ($812 million), according to people familiar with the matter. Platinum Equity is working with the advisers Goldman Sachs (GS.N) and Peter J. […]

reuters.com
Tue, Nov 15, 2016 at 8:34 PM

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