NYC: The Brave New World of Data, Connectivity and DOOH (ExchangeWire)
Back in New York City, the pace of change across the DOOH landscape is breathtaking. Driven by significant investment in the realm of nine figures, NYC is by far the most valuable OOH market in the US. Its population density and extensive public transport network, make it an atypical American city, and the scale of investment going into the city’s DOOH architecture is a testament to this. […]
Tue, Nov 22, 2016 at 12:47 AM