MediaPost: Targeted Advertising Moves To Screens In Back Seats of Uber and Lyft Cars
This version of in-car advertising is in play in more than 11,000 ridesharing vehicles in Los Angeles and Minneapolis, expanding to four more markets next year. The difference in these TV screens -- tablets rideshare drivers install onto the backs of front seats -- is that the content involves estimated trip intent, age and user profile of the passenger seeing the screens. […]
Tue, Nov 22, 2016 at 12:41 AM