Editors’ Picks

Honolulu International Airport gets DOOH advertising makeover (Pacific Business News)

Clear Channel Airports is to build a large-scale digital advertising program and advertising campaign distributed throughout the Honolulu International Airport. The 10-year contract, to begin on May 1, will include 20 high-definition digital screens, six LED screens, sponsorship and advertising campaigns and an upgrade to the baggage claim’s signage. […]

bizjournals.com
Wed, Feb 1, 2017 at 7:54 AM

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Australia’s out of home ad revenue hits record in January (ProPrint)

Out of Home media (OOH) revenue for January is at an all time high of $53.6m, an increase of 11.6 per cent from the same time last year, when it was itself a record $48.1m. In the month roadside billboards earned $23.3m, other roadside signage came in at $14.6m, transport pulled $8.4m, while retail, lifestyle and other achieved $7.3m. […]

proprint.com.au
Wed, Feb 1, 2017 at 7:48 AM

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PATTISON Outdoor Announces First to Market Proof of Performance for Digital Outdoor Ad Networks (Marketwired)

PATTISON has released a new planning and performance management platform Eyewitness™ Proof of Performance (POP), which now includes the ability for clients to capture data and images for their Digital Outdoor and Onestop Network advertising campaigns. […]

marketwired.com
Tue, Jan 31, 2017 at 5:35 PM

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Data-Led DOOH Digital Signage Trends (DSConnection)

Digital out-of-home is set to be the world’s fastest growing media channel with great things predicted for the sector in 2017. As technology becomes more affordable, businesses now have unprecedented access to the benefits of DOOH. And one of the biggest trends predicted for the OOH industry this year is data-driven advertising. […]

digitalsignageconnection.com
Tue, Jan 31, 2017 at 5:19 PM

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2017 Video Wall Trends (DSConnection)

This year is going to be an exciting one for video walls. The massive cost drops and the expansion of toolsets that are familiar and comfortable to IT departments mean that many organizations that have dabbled in video walls can now deploy them across all sites with a lower cost, simpler management and a better ROI. […]

digitalsignageconnection.com
Tue, Jan 31, 2017 at 5:16 PM

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BroadSign’s software to power the only DOOH elevator network in the United Arab Emirates

Elevision will convert over 600 displays in 125 commercial and residential towers to BroadSign’s CMS. Elevision plans to scale its ad-based network to 2,000 screens in the GCC and Middle East, while adding unique outdoor LEDs. […]

Tue, Jan 31, 2017 at 4:57 PM

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16:9: Pattison Adds Visual Proof Of Play To Digital OOH Ad Delivery Platform

The Canadian OOH media company Pattison Outdoor has beefed up its ad planning and management platform to meet growing pressure from brands and agencies for advertising performance metrics and transparency. […]

sixteen-nine.net
Tue, Jan 31, 2017 at 8:39 AM

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Why the Pasco Digital Sign Code is Bad (Billboard Insider)

Last week Pasco County, Florida approved a digital sign code requiring a billboard to take down 6 faces for every new digital face they install. The sign code restricts digital flips to 15 seconds. Do you realize what a bad deal this is? […]

billboardinsider.com
Tue, Jan 31, 2017 at 8:22 AM

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What Did the New DOT Secretary Say About Ads on the Right of Way? (Billboard Insider)

Do you support current policy that right-of-way purchased with public funds should be limited to public purposes? Elaine Chao’s answer: "I understand this issue is addressed in existing federal laws, and if I am confirmed, the Department of Transportation will adhere to the law, unless and until it is changed. […]

billboardinsider.com
Tue, Jan 31, 2017 at 8:18 AM

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Trends in digital out-of-home advertising in 2017 (Nanolumens)

The year’s most important trend is all about getting bigger and brighter content out there. Finer pixel displays, which offer superbly vibrant, precise images are going to continue to dominate the DOOH space. And, as fine pixel displays continue to become more and more affordable, consumers are likely to see more LED displays in thinner, larger dimensions pop up in new places. […]

nanolumens.com
Tue, Jan 31, 2017 at 7:48 AM

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UK adspend forecasts downgraded despite £5bn third quarter; cinema up 9.2% to £262m, and outdoor up 5% to £1.11bn (Campaign)

UK adspend growth will be weaker in 2017 as the surge in digital spend slows down. The only other media to outgrow the total ad market in 2016 were cinema, up 9.2% to £262m, and outdoor, up 5% to £1.11bn. But both will slow down this year, growing at 2.4% and 2.2% respectively, slower than the overall market. […]

campaignlive.co.uk
Tue, Jan 31, 2017 at 7:39 AM

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Digital Signage Expo 2017 to Present “Learn How Strategy Eats Content for Breakfast” (DSConnection)

This session will explain how strategy drives success in digital signage and will demonstrate how to craft a sound content strategy that drives results. […]

digitalsignageconnection.com
Tue, Jan 31, 2017 at 7:39 AM

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16:9: BrightSign Taking Different Path On “Smart” Displays With Embedded Player And OPS Unit

Silicon Valley-based BrightSign is going right after the “smart” digital signage display market by introducing a new module that makes it easy for manufacturers to embed one of its players right inside a commercial panel, as well as a first foray into slot-loaded players. BrightSign will be showing the new HD3 Series BrightSign Built-In module next week at ISE in Amsterdam. […]

sixteen-nine.net
Tue, Jan 31, 2017 at 7:14 AM

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Can programmatic trading revolutionise OOH advertising? (Pioneering OOH)

More outdoor owners may follow Clear Channel’s move to launch an in-house platform as digital screens have already transformed out-of-home, allowing brands to tailor creative by time of day and location, and driving up revenues for media owners. […]

pioneeringooh.com
Mon, Jan 30, 2017 at 10:52 PM

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Virgin Trains’ “Why drive yourself crazy” DOOH campaign by Manning Gottlieb OMD (Campaign)

Virgin Trains' data-driven, digital out-of-home campaign is sending out personalised messages to drivers in Newcastle and Leeds. The messages remind drivers they could be enjoying a stress free train journey, instead of dealing with road rage, jams, or anything else the traffic data reports. […]

campaignlive.co.uk
Mon, Jan 30, 2017 at 7:27 PM

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