Editors’ Picks

Digital Signs of Life in Retail in 2017 (DSConnection)

At NRF’s Big Show 2017, there were plenty of examples of signage solutions on display throughout the expo floor. Three big themes caught my eye, and these look to be themes that will play out over the rest of 2017 and beyond: Theme #1: Multi-purpose. It is no longer enough for retailers to put screens in store with a set playlist of content, even if that content is updated frequently. […]

digitalsignageconnection.com
Mon, Feb 13, 2017 at 5:09 PM

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Sixteen:Nine Podcasts: ISE 2017 Bonus Edition

This is a bonus edition. I did a pile of sit-down interviews last week in Amsterdam with different execs for full-length podcasts, and you will hear those over the next several weeks. I also did some stand-ups that are already live, with four already up. […]

sixteen-nine.net
Mon, Feb 13, 2017 at 1:04 PM

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16:9: My ISE Interview With DailyDOOH

Here’s my interview with Mr. DailyDOOH on the NEC stand at ISE last week, in which he refers to me as a “general dogsbody.” Had to look that up. […]

sixteen-nine.net
Mon, Feb 13, 2017 at 9:25 AM

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Digital Signage Expo 2017: Updated conference schedule

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Mon, Feb 13, 2017 at 7:29 AM

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JCDecaux: Trends in Out-of-Home Advertising

The growing number of devices vying for our attention reduces individual reach and effectiveness of brand messaging. OOH remains a key medium that surrounds audiences in their everyday environment. It can reach them while they are close to the point of sale, and when they are more receptive and are less distracted by other media. […]

jcdecaux.com
Mon, Feb 13, 2017 at 7:24 AM

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Mazda DOOH Ad Keeps Track Of How Many Heads It Turns (PFSK)

T […]

psfk.com
Mon, Feb 13, 2017 at 7:11 AM

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MediaPost: Trigger-based DOOH campaign for VisitScotland and United Airlines

Developed with agency Posterscope USA, the campaign uses Liveposter, Posterscope’s dynamic creative platform, to trigger one of 32 unique and specific creative messages across Penn Station's Link NYC screens. […]

mediapost.com
Sun, Feb 12, 2017 at 7:53 PM

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Digital Signage Apps for K-12 Schools

Sponsored feature. Digital signage has proven effective in school settings. School administrators have used it creatively to interact with students and provide positive, interactive and immersive experiences. […]

mvixdigitalsignage.com
Fri, Feb 10, 2017 at 5:20 PM

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How interactive digital signage improves customer experience (Retail Environments)

Research shows that relevant, localized digital signage content increases store traffic by 30%. According to a 2015 study, demand for interactive digital signage is projected to grow at a 12% compound annual rate through 2020. Such major retailers as Neiman Marcus and Whole Foods Market already have begun to incorporate interactive technology into their stores. […]

retailenvironments-digital.org
Fri, Feb 10, 2017 at 5:14 PM

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BroadSign’s Stephanie Gutnik reviews ISE 2017, other DOOH trade shows and market trends (Video interview by A. Cotterill)

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youtube.com
Fri, Feb 10, 2017 at 4:07 PM

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Arizona passes bill allowing additional digital billboards with lower ‘levels of illumination’ (Billboard Insider)

The bill passed, SB 1114, allows for up to 35 signs and includes the following guidelines: Use all commercially reasonable efforts to use state of the art technology A cap on the level of illumination that is at least a third less than in other area where digital signs are allowed Firms that already have electronic signs where they are now allowed are required, “to the extent possible,” to replace lights “with new and advanced technology to decrease the artificial sky glow. […]

billboardinsider.com
Fri, Feb 10, 2017 at 4:06 PM

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Digital signage the fastest growing category at Integrated Systems Europe (ISE) (Whatech)

In 2012, around 21% of the show’s attendees declared an interest in Digital Signage. At ISE 2016, this figure had grown to 52% and the show floor hosted somewhere in the region of 450 exhibitors that stated Digital Signage as part of its offering. […]

whatech.com
Fri, Feb 10, 2017 at 4:05 PM

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OAAA Now Offering ‘Tech Ed’

February 10, 2017 Last year, the OAAA Innovations Committee met to determine how best to educate the OOH community about the many new technologies available to enhance all aspects of the ad campaign process – from planning and buying to execution and reporting. […]

specialreports.oaaa.org
Fri, Feb 10, 2017 at 10:27 AM

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Billboards Are Made for Mobile (ABA Bank Marketing)

The growth in billboard advertising may be puzzling to bank marketers who are shifting their budgets away from traditional media to digital channels. Last year, out-of-home advertising (OOH)—of which billboards are a part—outperformed the US economy, in some quarters actually tripling GDP growth. […]

ababankmarketing.com
Thu, Feb 9, 2017 at 6:47 PM

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ISE 2017: Retail digital signage is stepping into a bright future (Installation International)

“Many markets that were closed to digital signage because of return-on-investment, are now open to it, with retail being the biggest one.” Digital signage has a key role to play in the transformation of retail. That was the message from yesterday’s Digital Signage Summit ISE, sponsored by EDBAK. […]

Thu, Feb 9, 2017 at 6:44 PM

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