UK adspend forecasts downgraded despite £5bn third quarter; cinema up 9.2% to £262m, and outdoor up 5% to £1.11bn (Campaign)
UK adspend growth will be weaker in 2017 as the surge in digital spend slows down. The only other media to outgrow the total ad market in 2016 were cinema, up 9.2% to £262m, and outdoor, up 5% to £1.11bn. But both will slow down this year, growing at 2.4% and 2.2% respectively, slower than the overall market. […]
Tue, Jan 31, 2017 at 7:39 AM