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No seriously…2017 really will be OOH’s year (Medium)

Here’s something that the Out-of-Home industry says every year: This will be the year of OOH. Every time someone has made that prediction in the last decade they’ve been partially right because for the past 26 straight quarters the industry has experienced steady growth, most recently driven by the proliferation of digital panels, data-centric planning tools and dynamic CMS configurations. […]

medium.com
Wed, Jan 4, 2017 at 7:44 PM

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