A trade show can also be pretty overwhelming for a newbie. New for 2017, DSE is offering a New Attendee Bootcamp to help first-time attendees get acquainted with the show before the doors open. Taking place Tuesday, March 28 from 2 p.m. […]
A grid-tied billboard is one that is connected to the power grid, but also has a solar array, usually placed on top the board to avoid theft, vandalism or shading issues. The billboard basically becomes a solar generator, feeding electricity into the grid during the day, thereby offsetting the power used at night. […]
JCDecaux Dynamic recently integrated a standard weather data feed into their SmartContent CMS (content management system), and set up some rules. 4 different GORE-TEX videos were uploaded depicting different weather conditions. The campaign was set up so that each panel automatically played the appropriate video that reflected the weather outside. […]
King likes the fact that Exterion is "a challenger brand" that is aiming for "market leadership". JCDecaux has upwards of 35% share, Exterion holds just shy of 25% and Clear Channel nearly 20%, observers say. He won’t predict how long it might take to be number one in a sector ripe for consolidation. […]
Deloitte report says: “Outdoor advertising provides additional civic benefits in the form of an improved urban environment . . . […]
A new 1,128-square-meter, curved LED video display above the entrance to their facility located in London, UK is the largest LED video display in Europe. The new signage is slightly tilted toward the ground to welcome people to events held at the stadium as well as provide ample opportunities to promote upcoming events and acknowledge stadium sponsors. […]
“Will the system you’re installing be of the right quality and include the latest technologies to deliver you a long-term, consistent service across your networks? […]
A session that will demonstrate how Jacksonville International Airport implemented a digital signage solution that unified displays for baggage, flight and gate information as well as screens for common-use ticket counters, advertising and wayfinding. […]
Clear Channel has become the first major international OOH player to make the leap into automated trading, announcing yesterday (18 January) the roll out of an automated guaranteed solution in Europe. Clear Channel International chairman and chief executive William Eccleshare says the company is committing to a “seven figure” investment in the new trading systems. […]
Guest Post: Stephanie Gutnik, BroadSign If you spend anytime thinking about advertising in digital signage these days, you have likely come across the term programmatic. Stephanie Gutnik You might also be unsure of what that P Word means, as the term has been co-opted and used in many ways. To further the confusion, throw in all of its accompanying acronyms, like SSPs and DSPs. […]
We’ve used “ballpark figures” for OOH numbers for decades, yet our boards always seemed to work. It wasn’t perfect, but how can you beat a $2-$4 CPM. That was 2001. […]
Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant. Applications for fast casual. […]
For the time smartphone-obsessed users spend in your store, hospital, or restaurant, you have the opportunity to capture their attention, provide a respite from a hectic life, and enhance their experience. […]
Andrea Messimer Henley has 20 years experience in out of home advertising sales. Today Andrea reviews winning strategies for the three types of out of home sales calls. First appointment. […]
By Jason Cotterrell, Group Development Director at Exterion Media. We have embarked on our ambitious vision to transform the advertising environment across the TfL Rail Estate, to the benefit of the 1.3 billion passengers that pass through the network every year. […]
