Editors’ Picks

Programmatic OOH buying in South Africa (Media Online)

The OOH Measurement Council has demonstrated that the biggest players in the market are willing to share information about inventory that enables an easier buy for clients. The OMC’s biggest gift to the industry is the establishment of an OOH audience currency. The current research is limited to static roadside for now, but DOOH is coming in the future. […]

themediaonline.co.za
Tue, Mar 14, 2017 at 6:40 PM

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HuffPost: Billboards Showcase Environmental Progress

By Ken Klein, Executive Vice President, Outdoor Advertising Association of America. SPRINGFIELD, OR — When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. […]

huffingtonpost.com
Tue, Mar 14, 2017 at 6:38 PM

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India: Times OOH Won Gold at the Digital Signage Awards 2017 (Economic Times)

Times OOH operates one of India's largest network of digital screens at the Chhatrapati Shivaji International Airport, Terminal 2, in Mumbai. This includes 350 HD screens & 4 video walls. […]

economictimes.indiatimes.com
Tue, Mar 14, 2017 at 6:36 PM

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Retail Digital Signage Expo launches dedicated digital signage conference (AV Interactive)

Retail Digital Signage Expo (RDSE), the annual event for the retail digital signage industry, has announced the addition of a new conference programme devoted to digital signage at its May event. This new initiative is due to the show more than doubling in size in its second year, together with visitor demand and feedback from the steering panel of leading retailers, designers and visitors. […]

avinteractive.com
Tue, Mar 14, 2017 at 6:31 PM

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The Drum: Posterscope and DataSpark to launch near real-time mobile analytics in OOH advertising

Posterscope will leverage DataSpark’s mobility intelligence in planning campaigns in specific locations. Plugged in with other existing data sources, insights gleaned from this partnership will not only show footfall traffic patterns, but trajectories of audience segments via geospatial capabilities. […]

thedrum.com
Mon, Mar 13, 2017 at 7:18 PM

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What type of digital signage player will prevail in the future as the market matures (Installation International)

“I think the market will evolve in two specific ways – highly customised solutions that require robust, well-thought out media players on the one hand, and IoT-leaning, quick, cheap, easy platforms on the other,” says Brice McPheeters, business development manager at NanoLumens. “We see it every day. […]

Mon, Mar 13, 2017 at 7:13 PM

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AdWeek: 50 years later, Don Draper’s ad idea is realized in the “Pass the Heinz” OOH and print campaign

Below are the three ads that are running. Heinz tells AdFreak that each one will get its own billboard in NYC. All three ads will also run in the New York Post, and the fries execution will run in Variety too. […]

adweek.com
Mon, Mar 13, 2017 at 7:07 PM

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Ask the Board: Tips for Attending Digital Signage Expo 2017 (DSConnection)

“Do your research! Make sure you understand what exhibitors will be on the floor and what workshops and sessions are available. […]

digitalsignageconnection.com
Mon, Mar 13, 2017 at 5:14 PM

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16:9: To Sell (Your Digital Signage Company) Or Not To Sell …

Guest Post: Luis Villafane, Maler I love reading news about digital signage companies being bought, especially companies run by people I know. I am truly happy for them, even envious. If their solution is good, I’m even happier. […]

sixteen-nine.net
Mon, Mar 13, 2017 at 10:26 AM

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AdWeek: Sid Lee Made a Bus-Shelter Sensor That Turns Nearby Colors Into Swatches, to Sell Paint

Bus-shelter advertising tech is often pretty goofy, but here’s an intriguing effort from Sid Lee Montreal for Canadian home supply retailer Réno-Dépôt to promote the range of SICO paint colors it sells. […]

adweek.com
Mon, Mar 13, 2017 at 1:45 AM

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State of Illinois, Polaris and Clear Channel Outdoor Americas Launch Anti-Human Trafficking Digital Billboard Campaign Across Chicago (Businesswire)

The four week anti-human trafficking awareness campaign will run on over 20 digital billboards across the city of Chicago and throughout Chicago O’Hare International Airport (ORD). […]

businesswire.com
Mon, Mar 13, 2017 at 1:40 AM

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Live local sports content platform ScoreStream joins the Digital Place-Based Advertising Association

ScoreStream is the first and only crowd-sourcing platform for live local sports. Sourcing real time coverage from thousands of high school games per week, the ScoreStream mobile app enables users to update real-time scores, chat with other fans, post photos and videos with broadcast-quality graphics and share content to Twitter and Facebook. […]

dp-aa.org
Mon, Mar 13, 2017 at 1:38 AM

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Updated Digital Signage Expo 2017 Conference agenda

T […]

Sun, Mar 12, 2017 at 4:48 PM

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The first worldwide outdoor campaign on road safety #3500LIVES (Eurosport)

Translated in 30 languages, the campaign #3500LIVES is now live in 30 cities worldwide and will be rolled out in more than 70 countries by the end of 2017. It is estimated that on the launch the campaign will be seen 1 billion times. […]

au.eurosport.com
Sun, Mar 12, 2017 at 4:40 PM

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Digital signage player market shift (Installation International)

“The player hardware absolutely matters,” asserts Hastings. “Software delivers the experience, but the hardware enables that experience. […]

Sat, Mar 11, 2017 at 8:43 PM

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