The Digital Signage Business Climate Index in Scandinavia is on a very positive level at the start of 2017. However the index has seen a nominal decrease of 6,7 base points from 80,00 points to 73,30 base points. […]
Since the summer of 2016 the Digital Signage Business Climate Index in the GCC region has continued it’s positive trend. It increased from 41, 69 base points in the last survey by 4,16 base points to 45,85 base points. […]
The Digital Signage Business Climate Index in Spain and Portugal remains on the positive level it had since May 2016. However the index has seen a nominal decrease by 3,35 base points from 53,34 points to 49,99 base points. […]
Programmatic provides access to automation, but automation requires specifications to work successfully. Specifications will ensure that the buyers and sellers are able to work together and at scale. The development of standards reduces complexity and facilitates impression delivery at scale which increases earned revenue. […]
The media ratings authority issued long-awaited standards for measuring the audiences of digital out-of-home media. The 42-page standards document, which was published Wednesday by the Media Rating Council, define a standard framework for third-parties, including syndicated audience measurement firms, to develop methods and products that can be audited and accredited by the MRC. […]
Guest Post: Debbie DeWitt, Visix Whether you’re an AV/IT integrator, architect, consultant or experiential designer, you probably have clients considering digital signage, but unsure of how to get started. Here are eight questions you can ask that will help focus the conversation and make sure they get exactly the right deployment for their needs: Debbie DeWitt 1. […]
Industry golden child outdoor saw ad spend go down after reporting growth in January, with a February year-on-year decline of 12.2%. Cutrone said: “It was probably a combination of the shorter February month. The overall market has gone backwards so the outdoor market has improved slightly against that. […]
Here's why: 2016 saw a significant shift in attitudes towards digital signage, highlighting that the industry has really matured. Less time is now being spent on convincing the marketplace that they need digital. Instead, buyers are opting to go digital 'organically', requiring very little persuasion. […]
If you spend anytime working with WordPress and the roughly bazillion commercial themes available to buy and use, you’ve almost certainly come across a plugin in called Revolution Slider. […]
Posterscope has today (15 March) debuted its Dynamic Scheduling service, which offers clients – including early adopters Charlotte Tilbury and Santander – access to programmatic ad serving across all digital out-of-home campaigns. Powered by Liveposter, the platform is ‘programmatic’ in the sense that different creative from the same campaign is served based on time, place and audience. […]
Chambers looked into several alternatives, ultimately cobbling together several Google technologies: the Chrome operating system, Chromebits (essentially "computers on a stick") to add processing power and connectivity to off-the-shelf display hardware, DoubleClick ad-serving software, and other Google Cloud Platform services (such as machine learning and BigQuery analytics) to get the most of the information collected. […]
Considered one of the oldest and most established location-based mediums, out-of-home (OOH) advertising can exist without “traditional” content. Its environment instead fills a larger role and could itself be considered a part of the content. […]
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The three-day national convention is comprised of many distinct programming elements. This year's theme is Look Out! […]
This week, Tu at Sainsbury’s takes its fashion inspiration to the streets in a nationwide dynamic digital out of home (DOOH) campaign which matches latest styles to real-time weather conditions. […]
