Thursday, March 28, 2024

Editors’ Picks

Wednesday, February 15, 2017 Wed, Feb 15, 2017

16:9: Data-Driven Digital OOH Campaign Boosts Railway Rider Counts By Warning Of Crappy Weather

Here’s a simple but compelling application of data-driven content for digital out of home advertising – digital billboard messages shaped and triggered by weather forecasts and reports. Canada’s passenger rail service Via Rail ran a campaign with integrated messaging across out-of-home, mobile and online that was built around storm messaging. […]

sixteen-nine.net
Wed, Feb 15, 2017 at 11:14 AM

16:9: ISE 2017 Sees 11.7% Attendance Jump; Adding 15th (Yikes!) Hall For 2018

Last week’s Integrated Systems Europe in Amsterdam saw a nearly 12 percent jump in attendance over 2016, with 73,413 poor souls getting hopelessly lost making their way around the event’s 14 separate, sort of interconnected halls. The show had almost 1,200 exhibitors, with roughly 200 of them new for 2017. There were about 600 press and media people from Europe and beyond. […]

sixteen-nine.net
Wed, Feb 15, 2017 at 8:05 AM

Tuesday, February 14, 2017 Tue, Feb 14, 2017

How OOH propels marketing beyond Millennials to the Future — Gen Z (Media Village)

For Gen Z, OOH promises to become a point of ignition and amplification, providing interactive and engaging brand experiences on the fly. Snapping a picture of a creative billboard and sharing it across social platforms is a lucrative form of organic advertising. Interestingly, or maybe naturally, tech companies and social platforms are some of OOH's biggest spenders. […]

mediavillage.com
Tue, Feb 14, 2017 at 6:38 PM

JCDecaux participates in Panama City’s ambitious Smart City project, introduces new connectivity and information services (JCDecaux)

Free Wi-Fi: JCDecaux has been Panama City’s bus shelter concession holder since 2002. Working in tandem with Wigo, Panama’s largest free hotspot network with more than 1.3 million unique users, JCDecaux launched free Wi-Fi service on 16 January this year at 50 bus shelters in the country’s capital. […]

jcdecaux.com
Tue, Feb 14, 2017 at 7:16 AM

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