Thursday, October 29, 2020

Editors’ Picks

Monday, December 23, 2013 Mon, Dec 23, 2013

A Look Ahead: What Programmatic Will Mean for Location-Based Media in 2014

At least once a week, I’ll see a story or overhear a conversation in which someone says programmatic media buying is killing independent media agencies.  People will ask me my thoughts on the matter, and I’ll usually chuckle a little and tell them there’s nothing to be afraid of.  But the questions—and the articles and conversations—keep coming. […]
Mon, Dec 23, 2013 at 3:06 PM

Sunday, December 22, 2013 Sun, Dec 22, 2013

Saturday, December 21, 2013 Sat, Dec 21, 2013

Lack of Measurement Transparency for Mobile Ad Campaigns Restricts Flow of Brand Dollars

Six years after the launch of the iPhone, and nearly two million apps later, brand advertising accounts for a meager 20 percent of mobile ad dollars. In spite of every lofty forecast of mobile ad dollars predicting an imminent skew towards brand advertising, the share of brand spend has risen from 15 percent to 20 percent in the past five years. […]
Sat, Dec 21, 2013 at 4:12 PM

Friday, December 20, 2013 Fri, Dec 20, 2013

Thursday, December 19, 2013 Thu, Dec 19, 2013

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