MediaPost: MRC Issues Digital OOH Standards: Step Toward Unifying Digital, Analog
The media ratings authority issued long-awaited standards for measuring the audiences of digital out-of-home media. The 42-page standards document, which was published Wednesday by the Media Rating Council, define a standard framework for third-parties, including syndicated audience measurement firms, to develop methods and products that can be audited and accredited by the MRC. […]
Thu, Mar 16, 2017 at 4:17 PM