MediaPost: MRC Finalizes Location-Based Ad Measurement Guidelines
With ad measurement and performance under more scrutiny than ever, The Media Rating Council (MRC) on Wednesday issued the final version of its Location-Based Advertising Measurement Guidelines, which were developed in conjunction with the Mobile Marketing Association and the Interactive Advertising Bureau (IAB). […]
mediapost.com
Wed, Mar 29, 2017 at 5:12 PM
Wed, Mar 29, 2017 at 5:12 PM