The gig economy has been around the Pro AV and digital signage install business for ages, but a Toronto startup has launched with the idea that it can get organized much like ride-sharing and other services. […]
There’s $29 billion up for grabs for out-of-home advertising in the United States—an industry ripe for digital innovation, as static billboards on the side of highways become more digital. From pulling in real-time data feeds to personalizing creative on the fly, marketers like McDonald’s and Mazda found interesting ways to weave digital into their out-of-home ads this year. […]
Barco, Christie, Just Add Power, Leyard, and more produced digital signage and video wall products that innovated in 2017 – from LED displays to LCD panels. It’s incredibly important that we here at CI keep a close eye on digital signage and video wall innovations. […]
As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home (OOH) industry. This year, OOH has seen solid growth as a part of the media plan, moving from 5-7% spend on average according to a new online activation study released by Nielsen. […]
Hardware, content and content management (software). Hardware: One of the major considerations with hardware is whether to go with consumer grade or commercial components. "Consumer grade is what you likely have in your home for watching TV," Hoover said during the webinar. […]
From a national perspective, the dominant legal issue in 2017 was the industry’s success in securing a firm legal foundation for digital outdoor advertising signs in litigation that turned back Scenic America’s challenge to the FHWA’s Digital Guidance. […]
The development of OLED underscores the staggering pace at which screen technology moves. This adds complexity for those who want to implement digital signage but are not sure how they should direct their investments between plasma, LCD, LED and OLED. […]
Clear Channel and another outdoor advertising company became the latest landowners to challenge Philadelphia's effort to raise $118 million in new tax revenue through targeted property revaluations in a state court lawsuit filed Tuesday. Clear Channel Outdoor Inc. […]
Digital-out-of-home (DOOH) advertising has made some leaps and bounds in 2017, but there will be plenty of room for growth in how this medium develops. In a series of features reflecting on the past year, and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry to share their views. […]
The growth trend of OOH, which now stretches across 30 consecutive quarters, is projected by MAGNA to continue at least through 2018. Their December 2017 report projects a healthy 2017 finish of +1.6 percent for OOH, followed by an even stronger 2018 at + 2.5 percent. […]
GUEST POST: Luis Villafane, MALER I have been running digital signage hardware since 2001, and over all that time I’ve only found a handful of devices I’d call “The Chosen Ones” – gear I was comfortable putting in production environments. […]
Customers are often attracted by low hardware acquisition costs, only to learn the hard way that their low-cost PC-based digital signage solution is anything but affordable. Case in point, we recently built up a Windows-based signage solution to perform some benchmark testing of our own players compared to commonly used PC-based signage equipment. […]
Out-Of-Home advertising, which includes billboards and street marketing, is expected to be worth more than $1 billion for the first time in 2018. […]
Speaking of new environments for ads, look outdoors. This past year saw digital-out-of-home (DOOH) becoming more of a member of the programmatic digital ads family, as well as a kind of interactive medium, with campaigns featuring ads that respond to traffic flows, weather data or user prompts. In 2017, marketing and ad tech turned the corner toward becoming pseudo-human. […]
The auto club (AAA) predicts record-breaking year-end travel (December 23 through January 1): Auto travel will rise for the seventh consecutive year-end season. […]