Editors’ Picks

16:9: NanoLumens’ CEO Cope Pushes Trump’s Buy American Case For LED Digital Signage Business

Given that NanoLumens CEO Rick Cope is a retired United States Marine Corps officer and has an old Stinger missile in his office, it will be of no great surprise that his political views may tilt a bit to the right and that he supports U.S. President Donald Trump’s executive order to buy American-made goods. […]

sixteen-nine.net
Wed, Apr 19, 2017 at 5:28 PM

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Research confirms the positive effect of Piccadilly Lights on brand image (Pioneering OOH)

Consumers overwhelmingly recalled the Piccadilly Lights over all other forms of advertising in the area – 8 out of 10 responded spontaneously named the Piccadilly Lights Brands advertising on the screen enjoy a wealth of benefits –2/3 of those respondents who said they notice advertisers on Piccadilly Lights agree that they are global, modern and innovative brands. […]

pioneeringooh.com
Wed, Apr 19, 2017 at 4:41 PM

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FBI Activates Digital Billboards Nationwide (Billboard Insider)

On Easter Sunday, a random victim, 74, was killed in Cleveland, OH, by a distraught man who posted the crime on Facebook. The next day (May 17), the FBI activated donated digital billboards nationwide as part of the search for a fugitive. […]

billboardinsider.com
Wed, Apr 19, 2017 at 4:14 PM

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16:9: NYC Startup Roadify Makes Subscription Mass Transit Data Available For Digital Signage Networks

It appears the TransitScreen guys have some indirect competition – in the form of a NYC startup Roadify Transit – when it comes to providing local mass transport data to screen networks. […]

sixteen-nine.net
Wed, Apr 19, 2017 at 12:21 PM

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16:9: Digital signage use cases for Chrome 57

Guest Post: Doug Thompson, Fidgets Chrome 57 has launched, and with it in-browser support for the Physical Web. Now, when a user goes to conduct a search or enter a web URL, any nearby Physical Web addresses will appear just below the address bar as seen in the above graphic. […]

sixteen-nine.net
Wed, Apr 19, 2017 at 11:33 AM

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OAAA: Bridging the Gap Between Historical and Real-Time OOH

April 19, 2017 Out of Home (OOH) advertising has long been marked as a “traditional” medium. Being the oldest form of media, that is to be expected. Today the industry has an immense opportunity with the emergence of several technologies to answer the age-old question “who is in front of my screen right now? […]

thoughtleadership.oaaa.org
Wed, Apr 19, 2017 at 10:58 AM

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AdAge: Can Self-Driving Cars Ever Really Be Safe?

Analysts estimate that by 2030, self-driving cars and trucks (autonomous vehicles) could account for as much as 60% of U.S. auto sales. That's great! […]

adage.com
Wed, Apr 19, 2017 at 7:23 AM

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Warc: Stadium signage challenges agencies in Australia

The advent of both temporary and permanent in-stadium digital signage is opening up new opportunities for advertisers, with agencies yet to establish the best way of using them without unnecessary distraction. […]

warc.com
Wed, Apr 19, 2017 at 7:15 AM

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16:9: What Indoor LEDs Now Look Like From Behind

The connector cables and fiddly bits seem to be going or gone from the latest generations of indoor LED displays. This is the back of an AOTO display that was in the company’s booth at InfoComm China. I watched a couple of guys tear down a big LED wall used for a press conference in a side room at the show, and the things were coming off at a clip of about 10 seconds per tile. […]

sixteen-nine.net
Wed, Apr 19, 2017 at 5:58 AM

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Signpatico Outdoor acquires Canadian Digital Network (CDN) to become Western Canada’s 2nd largest digital billboard network (Signpatico)

Western Canada’s out of home advertising company - Signpatico Outdoor has acquired Canadian Digital Network. Through a series of acquisitions, Signpatico’s network has now extended to 277 faces, making Signpatico Western Canada’s second largest digital billboard network. […]

signpatico.com
Wed, Apr 19, 2017 at 5:56 AM

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Top tips for a strong outdoor ad strategy (Bizreport)

Why do you need outdoor advertising for experiential marketing needs? Candice: Marketers will experience more success with brand exposure if they incorporate outdoor advertising into their media mix. Brands should consider pairing experiential marketing efforts with a large wallscape or digital component, especially in places where an actual outdoor landscape (i.e. […]

bizreport.com
Wed, Apr 19, 2017 at 5:21 AM

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OOH Advertising in a Self-Driving America (OAAA)

April 18, 2017. Fully automated vehicles (AVs) are the future of transportation and mobility in America and will be a disruptive force across the economy. A new report explores the trend toward automated driving. […]

specialreports.oaaa.org
Tue, Apr 18, 2017 at 5:58 PM

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16:9: Data Integration Is What Digital Signage Is All About These Days

Guest Post: Loren Bucklin, ConnectedSign Loren Bucklin Data integration is really what sophisticated digital signage is all about these days – using real-time information to generate relevant, easily consumed visuals for screens. Done well for businesses, it can do things like help staff to keep the mission, vision and values of their company top of mind. […]

sixteen-nine.net
Tue, Apr 18, 2017 at 5:57 PM

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What We’re Loving in Out-of-Home This Spring! (Media Village)

Samsung's debut of the Galaxy S8 and S8+ was no small feat. Their outdoor domination illuminated Times Square with immersive, engaging displays that mirrored the powerful visual experiences the device's Infinity Display provides for its users. Brace yourselves for a stunning, synced display that dominated Times Square. […]

mediavillage.com
Tue, Apr 18, 2017 at 5:55 PM

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Expat returns for unique OOH advertising business opportunities in Detroit (Crain’s Detroit)

Candice Simons, 33, started Brooklyn Outdoor, an outdoor advertising company headquartered in Eastern Market, where she's the company's founder and CEO. Since its inception in 2013, Brooklyn Outdoor has grown from $600,000 to $6 million in sales through 2016 and emerged as a regional and national force. […]

crainsdetroit.com
Tue, Apr 18, 2017 at 5:37 PM

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