2017: The year in martech: Programmatic DOOH to keep growing (Martech Today)
Speaking of new environments for ads, look outdoors. This past year saw digital-out-of-home (DOOH) becoming more of a member of the programmatic digital ads family, as well as a kind of interactive medium, with campaigns featuring ads that respond to traffic flows, weather data or user prompts. In 2017, marketing and ad tech turned the corner toward becoming pseudo-human. […]
Tue, Dec 19, 2017 at 3:25 PM