AdWeek: The DOOH campaigns that stood out in 2017
There’s $29 billion up for grabs for out-of-home advertising in the United States—an industry ripe for digital innovation, as static billboards on the side of highways become more digital. From pulling in real-time data feeds to personalizing creative on the fly, marketers like McDonald’s and Mazda found interesting ways to weave digital into their out-of-home ads this year. […]
Wed, Dec 20, 2017 at 12:57 PM