This is a terrific, very different way to use real-time data to drive home a compelling message for a brand – in this case a UK insurer that wanted to make small businesses aware of cyber-risks. […]
E Ink Holdings has partnered with Papercast Ltd to supply a solar powered e-paper passenger information display technology for a pioneering smart bus stop project, soon to pilot in Aizuwakamatsu city, Japan. The project is administered by Aizu Riding Car Development, a consortium initiated by Michinori Holdings, operator of the Aizuwakamatsu bus service, Aizu Bus. […]
In a bid to drive awareness of advanced cybercrime and the threat to small businesses, Hiscox insurance has launched an intelligent and hard hitting Digital Out of Home (DOOH) campaign. […]
Specialist insurer Hiscox is using real-time cyber attacks on "honeypot" servers linked to billboard displays for its latest advertising campaign "CyberLive". The campaign is part of a broader drive in the business to cement Hiscox's place in the cyber-risk marketplace and raise awareness of the threat that cybercrime poses to small businesses. […]
ACT Chief Minister Andrew Barr would be well advised to reconsider any possible push to further ease restrictions on billboards in the national capital if the results of a professional survey commissioned by The Green Institute are to be believed. According to the poll, carried out by Lonergan Research, more than half of the Canberrans who responded disliked billboard advertising. […]
There are extremely varied opinions on what the presence of companies like Google, Adobe and Microsoft mean to the digital signage industry. On one hand, there are people who see these kinds of companies, from outside the formal business, as the ones who will eventually take over. […]
Ocean's research reveals full-motion digital out-of-home's impact as an ad medium. For its latest study, Ocean set out to explore how full-motion video can deliver brand-building qualities by appropriating learnings from TV and its role in amplifying online content. […]
We asked the 2018 Outdoor Media Awards (OMA) judges to apply their razor-sharp brains to the task and we’ll run their answers over the next two months. Who knows where it might lead? Ali Jones, chief customer officer, The Co-Operative Food What if… the OOH industry could provide housing and support for the nation’s homeless? […]
oOh!media has improved its full-year profit 35.5 per cent with the advertiser benefiting from strong organic growth and acquisitions made in the previous year. Updated Updated 1 hour ago oOh!media has boosted its full-year profit by more than one third to $33.2 million, with the lift powered by strong organic growth and the previous year's acquisitions. […]
Hiscox is claiming an industry first with the launch of a DOOH campaign that will track cyber attacks in real time, as it looks to position itself as the go-to brand for business insurance among SMEs. For the campaign, which launches Monday (19 February) and was created by AMV BBDO and Goodstuff, Hiscox has set up a ‘honeypot’ test server that detects attempts at unauthorised access. […]
New connected kiosks are replacing London's payphones. Every time you use them, you're allowing Google, BT and Primesight to track you through the city. Over the last few months an unfamiliar object has begun to appear on London’s streets. […]
To increase guest satisfaction, give them access to digital signage, says Frank Coccaro of MGM Resorts International. And this access isn't limited to lobby displays. In fact, MGM takes a holistic approach to the deployment of digital signage, looking for opportunities even in the "nooks and crannies" of its properties. […]
Digital Signage Summit Europe (DSS) is Europe’s leading strategy conference for the Digital Signage and Digital out of Home industry. Alongside presentations and workshops, the main focus of the conference is networking. […]
We give independent operators a powerful, national voice, and we help agencies easily and efficiently find independently owned billboards across the country. We started five years ago with about 40 boards, and today we’re almost 6,000 boards deep. We’ve also added transit and other formats. […]
Anti-billboard activists are calling on the ACT government to maintain billboard advertising restrictions as new polling shows strong disapproval for the loosening of existing laws. More than half of Canberrans polled by Lonergan Research said they disliked or "disliked a lot" billboard advertising in their everyday life. […]