Hiscox DOOH campaign tracks live cyber attacks (Marketing Week)
Hiscox is claiming an industry first with the launch of a DOOH campaign that will track cyber attacks in real time, as it looks to position itself as the go-to brand for business insurance among SMEs. For the campaign, which launches Monday (19 February) and was created by AMV BBDO and Goodstuff, Hiscox has set up a ‘honeypot’ test server that detects attempts at unauthorised access. […]
Sun, Feb 18, 2018 at 7:41 PM