This year, Cannes Lions truly brought the art and science of advertising to life. The buzz is no longer about the ad tech takeover, but more about the establishment of ad tech as an integral part of the multi-media/multi-channel strategy. […]
An ad that is designed to take into account the context in which it is viewed can be dramatically more effective than one that doesn’t. Robert Cialdini's 2016 book, “Pre-suasion”, is the context hacking bible in which he lays out the research that demonstrates how what one does in the key moments before the message is delivered can have a drastic effect on the impact of that message. […]
The blue (line 1), green (line 2) and red (line 3) lines of the Sao Paulo metro, which carries around 4.4 million passengers per day across six lines, cover 52 of the network's 61 stations. […]
See below for the two Grand Prix winners and all the gold honorees. There is some traditional outdoor work, but most of it goes well beyond static billboards. […]
Mvix was named winner of the 2017 DIGI Award for Best Digital Signage Software. XhibitSignage is a cloud-based, content-rich digital signage software. It is the central application for all your Mvix needs, from building and distributing dynamic content to remotely managing a network of touchscreen displays, digital signs, video walls and 4K displays. […]
PatientPoint, a digital screen network already in 31,000 doctors’ offices and 1,000 hospitals in the U.S., has completed a $140 million investment round intended to make the footprint even larger. The money, the company says in a press release, will be used for existing programs, and for acquisitions and partnerships. […]
The French building infrastructure firm Legrand has acquired Milestone AV Technologies, the Minneapolis-based parent company of several big pro AV brands like Chief, Sanus and DA-Lite. […]
According to Exterion Media UK’s award-winning consumer panel, work.shop.play., a quarter of Londoners said advertising on public transport prompts them to start thinking about a holiday, more so than advertising seen on TV and in magazines. According to work.shop.play, in 2016, 56% of UK urbanites’ spending priorities were taking a short break away, while 55% were taking a long break abroad. […]
BT has installed its first new InLink ultrafast WiFi hotspot in Camden High Street, London, offering hundreds of passersby download speeds of up to 1Gbps on their phones and tablets, for free. […]
The two groups will merge their out of home (OOH) advertising businesses, with JCDecaux holding 60 percent of the new company, JCD Out Of Home Mexico, S.A. de C.V. (JCDecaux MX), and the rest held by a wholly owned subsidiary of America Movil, JCDecaux said. […]
I like to cook. By no means am I a gourmet chef, but I get by. Chili is one of my favorite dishes to prepare for my family. […]
Panasonic and TransitScreen have formed a strategic alliance that gives the North American wing of the Japanese tech company access to transport data to use in some of its smart city applications, marketed under a platform called CityNOW. […]
The elevator that takes visitors to the observatory level of the Lotte World Tower skyscraper in Seoul is lined floor to ceiling, AND ceiling, with OLED displays that for the minute-long ride up immerse people in scenes of the Korean mega-city. […]
Interesting.... I see a few new company names but I couldn't find some established, well-known companies serving the OOH ad industry. […]
We’ve complied a handy review along with video highlights from all eight days. Day 1: BBDO took home the first Grand Prix of Cannes Lions 2017 for “Meet Graham,” the TAC road safety campaign that imagined what humans would look like (with Australian artist Patricia Piccinini) if our bodies evolved to withstand car-crash forces. […]
