Editors’ Picks

400 OAAA members on what’s important for OOH ad industry to grow (OAAA)

According to the member survey, our most important collaborative efforts should be to promote greater use of OOH to advertisers/agencies and to protect the industry in the legislative/legal arena. In response, I note two top-line points: After more than 50 years, billboard law faces a constitutional challenge on free speech grounds. […]

specialreports.oaaa.org
Mon, Apr 2, 2018 at 6:36 PM

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All forms of conventional advertising, apart from outdoor, shrank (Star Tribune)

With pressure on all sides, big agencies must sell idea of their own survival. The world's advertising giants are struggling to adapt to a landscape suddenly dominated by the duopoly of Google and Facebook. Some of their biggest clients, such as Procter & Gamble (P&G) and Unilever, are also being disrupted, in their case by smaller online brands and by Amazon. […]

startribune.com
Mon, Apr 2, 2018 at 6:17 PM

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Clear Channel Outdoor’s stock outperforms market in Q1 (Billboard Insider)

Clear Channel Outdoor stock was up 3% for the first quarter while the S&P 500 was down 2%. The market seems to be viewing the iHeart bankruptcy as a good thing because it means Clear Channel Outdoor may find independence and owners who will stop mortgaging the future to pay cash dividends. The other three public companies underperformed the market during the first quarter. […]

billboardinsider.com
Mon, Apr 2, 2018 at 10:46 AM

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DSF Chairman Rich Ventura: DSE Is Portal for Digital Signage Integration (Commercial Integrator)

Digital signage integration starts with bringing all parties together at Digital Signage Expo (DSE). During Digital Signage Expo there are plenty of chances to earn credits toward DSF digital signage certification with its Digital Signage Experts Group (DSEG) program, Digital Signage Certified Expert. “How many integrators know that? […]

commercialintegrator.com
Sun, Apr 1, 2018 at 9:25 PM

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Billboards may come back to downtown Detroit (Crain’s Detroit)

Detroit's zoning code prohibits large outdoor advertisements in the central business district After years of lax enforcement, city ordered illegal billboards taken down at end of 2017 New ordinance in the works could change the rules, but it's unclear how or when. […]

crainsdetroit.com
Sun, Apr 1, 2018 at 7:18 AM

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In eBay’s DOOH campaign, the weather plays a starring role (Martech Today)

This week, the giant online marketplace began a campaign on outdoor digital signs across the UK that displays weather-attuned messages. eBay has found a way to take advantage of the UK’s fickle springtime weather. This week, the giant online marketplace launched a Digital Out-of-Home (DOOH) campaign there, featuring advertising messages that change according to weather conditions. […]

martechtoday.com
Fri, Mar 30, 2018 at 8:27 PM

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16:9: Here Are The DSE 2018 Project And Creative Award Winners …

Here are the winners from this year’s awards program at Digital Signage Expo, announced and handed out Wednesday at a reception. […]

sixteen-nine.net
Fri, Mar 30, 2018 at 8:25 PM

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16:9: DSE 2018 – Day Two Impressions – Slooooooow

In the fall of 2008, just as the recession really started to reveal itself on the markets and elsewhere, Philadelphia was host to Digital Signage Expo East. Foot traffic would be politely described as modest. It was pretty much a ghost town. […]

sixteen-nine.net
Fri, Mar 30, 2018 at 8:25 PM

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Protect Your Digital Signage Network from Hacks—and from Bored Restaurant Workers with an Xbox (Commercial Integrator)

Why integrators must protect the digital signage network they install in public spaces from digital hacks, physical vandalism and more. When integrators ask their customers to invest big bucks in a digital signage network rollout, they need to make sure that investment is protected. […]

commercialintegrator.com
Fri, Mar 30, 2018 at 7:32 PM

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4 ways AI is transforming digital signage (DSToday)

Can digital signage take on a role to personalize messages or respond to a situation in real-time? Yes, with help from artificial intelligence (AI) and deep learning. Deep learning. […]

digitalsignagetoday.com
Fri, Mar 30, 2018 at 7:23 PM

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5 Keys to Planning Your Experiential Campaign (EMC Outdoor)

The dynamics of today’s market and how companies reach consumers is shifting. As the newest generation of buyers, millennials continue to gain purchasing power, and the market has adapted to their interests and buying habits. […]

emcoutdoor.com
Fri, Mar 30, 2018 at 3:07 PM

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Free Speech vs Limits on Transit Ads in DC: the Outcome Could Affect Other Transit Advertising Networks (Billboard Insider)

This lawsuit is closely watched because the outcome could affect other transit-advertising agreements. In 2015, Washington’s regional transit system banned issue-oriented messages, as well as ads related to politics or religion. The ban was prompted by security concerns over anti-Muslim-themed ads. […]

billboardinsider.com
Fri, Mar 30, 2018 at 12:37 PM

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The 4 Steps Needed To ‘Save Our Stores’ (Retail Touch Points)

Although more than 3,200 U.S. stores are set to close in 2018, a majority of shoppers still want to go to the store when they can: 73% of consumers still go to stores to touch and feel products, according to a report from Astound Commerce. But consumers are demanding more from the store experience. […]

retailtouchpoints.com
Fri, Mar 30, 2018 at 7:35 AM

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Forbes: MIT adtech startup software allows digital billboard operators measure ad attribution

The startup sells software-as-a-service to digital billboard operators. Synaps Labs works closely with their clients to develop products to the firm’s specifications, then rapidly push them out to market. The startup is currently working on building its clientele list in both the US and Europe. […]

forbes.com
Fri, Mar 30, 2018 at 7:11 AM

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Ultravision files patent infringement complaint against 37 digital signage companies (BusinessWire)

37 companies, including some big ones, named in lawsuit to prohibit sales in the U.S. of imported products containing components that infringe against U.S. patents held by Ultravision. […]

businesswire.com
Thu, Mar 29, 2018 at 3:25 PM

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