In eBay’s DOOH campaign, the weather plays a starring role (Martech Today)
This week, the giant online marketplace began a campaign on outdoor digital signs across the UK that displays weather-attuned messages. eBay has found a way to take advantage of the UK’s fickle springtime weather. This week, the giant online marketplace launched a Digital Out-of-Home (DOOH) campaign there, featuring advertising messages that change according to weather conditions. […]
Fri, Mar 30, 2018 at 8:27 PM