All forms of conventional advertising, apart from outdoor, shrank (Star Tribune)
With pressure on all sides, big agencies must sell idea of their own survival. The world's advertising giants are struggling to adapt to a landscape suddenly dominated by the duopoly of Google and Facebook. Some of their biggest clients, such as Procter & Gamble (P&G) and Unilever, are also being disrupted, in their case by smaller online brands and by Amazon. […]
Mon, Apr 2, 2018 at 6:17 PM