Stock analysis: oOh!media on a roll (FNArena)
The market reacted positively to oOh!media's first half and brokers expect 2017 will reveal meaningful growth. […]
Tue, Aug 15, 2017 at 7:01 AM
The market reacted positively to oOh!media's first half and brokers expect 2017 will reveal meaningful growth. […]
The rise of the digital billboards is proving very profitable for one of the nation's biggest outdoor advertising companies. oOh!media on Monday revealed its half-year net profit was up 18 per cent to $7.1 million bolstering predictions that outdoor advertising will continue growing while print, television, and radio stagnate. […]
The pro-AV industry in the Americas generated $65 billion in 2016, after a very moderate contraction in 2015. It's anticipated that the region will continue to grow, reaching $83 billion in value in 2022. […]
FinFeed examines three companies that generate earnings from this mode of media presentation and advertising. […]
An unexpected result of the development of mobile-location analytics is its impact on OOH advertising, which was at one point in danger of being marginalized by digital media. It makes OOH much more competitive with online and mobile display and has the advantage of guaranteed viewability. […]
I don’t spend a lot of time thinking about screen warranties, but do think NEC Display announcing some of its pro-grade 24/7 digital signage displays will ship with five-year warranties is out of the norm. […]
Do you serve the out-of-home (OOH) advertising market with wide-format and digital signage? If you’re not, you could be missing out on a significant source of revenue. According to a new report by MAGNA Intelligence and Rapport, OOH advertising is a US$29 billion market, responsible for approximately 6% of the $500 billion global advertising spend. […]
Much of the pick-up in sales and profit was due to stronger investment in digital poster sites, which enabled oOh! to increase inventory and provide more highly targeted ad campaigns. For the first time, more than half of group revenue was derived from digital assets. […]
Think static OOH doesn’t speak to smartphone-clutching millennials? A recent study of 1,837 smartphone users by the Outdoor Advertising Association of America found that OOH media is especially effective at reaching consumers before they search or shop online, while geo-fencing can work seamlessly with out-of-home formats to target consumers in a particular area. […]
The increased capabilities of digital signage come with increased risks, and if a device has its own operating system, it can be hacked. How many AV devices that you’ve connected to a network still have the standard manufacturer username and password for instance? One vendor says as many as 60%! […]
Exterion has launched Exterion Live. However, studies have found experiential marketing a fairly uncommon tactic for launching new products or services. Among senior marketers polled in the UK in October 2016 by communications firm Five by Five, only one-fifth used it. […]
Retail establishments should leverage the vacation mindset by digitally advertising merchandise that will appeal to those looking to relax. Think outdoor furniture, gazebos, fire pits, tiki torches, or pool equipment. Getting Social: Businesses who build loyal followings can use the summer season to crowd-source social media campaign content. […]
Guest Post: Rich Ventura, NEC Display Solutions Rich Ventura Bain and Company predicts that by 2020, annual revenues for IoT vendors selling hardware, software and complete solutions will exceed $470 B. […]
Here’s a different video looking at that morphing 3D robotic display Coca-Cola has switched on this week in Times Square. […]
Kiosk manufacturer Evoke Creative has announced a nice deal to build and rollout indoor and outdoor interactive kiosks for Tesco, the biggest grocer in the UK. The indoor units from the Liverpool company will go into some 140 Tesco Extra stores, with another 30 units have been commissioned for using outside of the stores. […]