The contract covers over 1,200 advertising sites across 92 stations. SWT saw over 300 million entries and exits in 2016, and delivers high volumes of commuters into London Waterloo daily from South West London and the South West Home Counties commuter belt. […]
Playing on the public’s love of the summer, the digital out of home campaign sees billboards count the hours until the sun will set, using real time data fed to the placements. […]
NanoLumens has filed a dismissal, without prejudice, on one of the patent infringement lawsuits it launched about a month ago against four U.S. competitors. The suit against Gable Signs & Graphics, Inc. […]
Here’s a couple of shots of a nice temporary application of LEDs suspended over the crowd at a corporate event staged at a Dallas venue called The Bomb Factory. Live event design and production provider Goalen Group used PixelFLEX 3.9mm LEDs for a supplier awards ceremony held by a big aerospace manufacturer. […]
Anyone who has been to a signage trade show in the last two or three years has likely looked at fine pixel pitch LED screens and concluded they were starting to look pretty damn good, but I doubt few though they were the sorts of things that could replace big movie theater screens and projectors. […]
The screens themselves are situated in prime position to attract the attention of the diverse audiences living, working and socialising across three cities. blowUP media has pioneered the Giant Poster business in Europe over the last 25 years by giving the world’s biggest and most cutting-edge brands the opportunity to reach their audience with big, bold, compelling advertising messages. […]
The ad reads: "Vodka so filtered, we even took the Russia out of it." It is in part a reference to the U.S. vodka distiller's process of triple filtering its spirits. […]
A promotional video for Drobotron shows the drone displaying the words "Grand Opening" over a new business and informing passersby that a home is "For Sale. […]
Watts says that "Even on a bright sunny Florida day, you can see the screen for hundreds of feet." The Drobotron clearly impressed Chris Demko, the VP of the Park Corniche hotel, who said that "It's going to catch everyone's attention, help them stop in to get a room for a night or have a meal or (a) couple (of) drinks at our restaurant." Let's take a look at this thing in action, shall we? […]
Each time, AdQuick founder Matthew O’Connor found himself “perplexed at why it’s so hard to find and buy outdoor advertising.” He said it’s a buying process that’s still dominated by email, spreadsheets and PowerPoint presentations, and where ad-buyers rarely get a clear sense of what all their options are — or whether their campaigns are actually paying off. […]
In the last five years, the industry has continued to evolve; with momentum pushing industry leaders from installers of LCD screens to digital signage strategists. Today's digital communication is weaving together print, mobile and social media to create a unique digital in-store experience that enhances the brand and brings about engagement. […]
OOH continues to deliver exceptional value to advertisers due to: Massive reach Inability to be skipped, blocked, or turned off Proximity to point of sale or transaction Finally, OOH is a pure ad play, and because it’s not attached to consumer programming content, it remains unaffected by the audience fragmentation hurting traditional forms of media. […]
MediaPost's Digital Out-of-Home Awards honor the most creative, innovative and effective advertisements in digital out-of-home media. We recognize the best work in out-of-home venues, innovative work by industry vertical and the the best uses of the platforms themselves. […]
Outdoor digital signage effectively meets the consumer where they are by providing a familiar format for conveying important and timely information in real-time. For those who are still relying on static signs, it may be time to reconsider traditional tactics and upgrade to more dynamic signage tools. […]
Research by Arbitron shows that digital video in public venues reaches more Americans (70%) than video ads on the internet or Facebook. But businesses can’t just put up a screen and expect viewers to care. The technology itself won’t drive return-on-investment unless it is implemented with a specific plan in mind. […]
