Why Bother with Social Media? If you have to ask, you’re way behind. Until the advent of affordable digital signage solutions, customers were previously relegated to social media engagement on laptops and mobile devices. […]
Each kiosk provides free, high-speed Wi-Fi for anyone in range. By selecting the Wi-Fi network at one kiosk, and authenticating with an email address, each user will be automatically connected to every other LinkNYC kiosk they get within range of. Eventually, anyone will be able to walk around most of the city without losing the connection to these hotspots. […]
In the modern landscape of AV technology, airports are usually seen as providing large-scale jobs, often requiring large numbers of screens and connectors for security, customer service and retail services. However, this was not always the case, and even as recently as five years ago airports were not nearly as important to the AV industry. […]
We will compare the two companies based on the strength of their dividends, risk, institutional ownership, analyst recommendations, earnings, valuation and profitabiliy. […]
After holding the exclusive advertising rights for Bengaluru Airport, Chennai Metro Trains and AEL Delhi along with owning over 3000 Citylights in Delhi and 300 in Mumbai, The Collection, UB City is yet another grand addition to the company’s portfolio in India. JCDecaux also possesses exclusive advertising rights for 2073 malls in 29 countries in America, Europe, Middle East & Asia. […]
Though the future is digital, it seems our outdoor advertising agencies are a little wary of digital innovation. Industry veterans explain the reason behind it. […]
From a brand’s perspective; it generates revenue! The more personable the content, the more connected we are with our audience. This in turn strengthens the bond between consumer and brand and heightens revenue. […]
The three-layer signage made with 70 units of 55-inch flexible OLED displays was installed at Ambience Mall in the city of Gurugram, southwest of New Delhi, said the company on Friday. The two signs on top are shaped in the form of a round band to allow observation at all angles while the bottom sign is a curved video wall. […]
TSItouch has won a patent for a solution that allows a layer of protective glass over a digital signage display to be applied without actually bonding the glass to the LCD. U.S. Patent #9,671,824 for the Glass Retention Bezel System (GRBS) was granted last month to the Uniontown, PA company. […]
Some of today’s most creative, effective ads in out of home (OOH) media are posted by state departments of transportation, on behalf of safety. Billboards designed by award-winning ad agencies are fundamental to government-sponsored multi-media campaigns to reduce traffic deaths and injuries. […]
London-based outdoor advertising firm, Primesight has partnered with automotive giant Ford for some innovative advertising tech that combines traditional out-of-home (OOH) adverts with mobile marketing. […]
In contrast, digital formats for these media saw good performance, though not enough to offset total declines. Digital ad income for national newsbrands (up 25.4%), radio (up 8.1%), broadcaster VOD (up 7.2%) and out-of-home (up 27.6%) rose strongly. […]
Adjusted revenue up +1.5% to €1,641.4 million; Adjusted organic revenue up +0.4%, with an accelerating Q2 at +1.5%; Adjusted operating margin of €255.0 million, down -3.6%; Adjusted EBIT, before impairment charge, of €115.1 million, down -4.5 %; Net income Group share of €74.1 million, down -7.8%; Adjusted free cash flow of €30.1 million, down -69.4%; Adjusted organic revenue growth rate expected to be around +3% in Q3 2017. […]
The OOH ad operator said it expects current quarter adjusted organic growth to reach around 3 percent, doubling from second quarter. Pick up in Chinese business in June is helping offset ongoing weakness in France, while the company warned that the UK is starting to slow down. […]
Cutting edge signs: The "holy grail" of digital signs feature a number of recent advancements, such as the ability to use dynamic content and divide the sign into advertising "zones," giving advertisers a more powerful medium. This is especially valuable for larger signs and digital billboards that lend themselves to segmenting. […]
