As expected, the Mets are not the only pro sports team using digital signage behind the scenes at venues – with word from Charlotte, NC-based 10 Foot Wave sending me a note about work it does for MLB’s San Diego Padres. […]
What has happened to Sharp over the last 12 months is quite a big change, from a business that had financial problems to a business that’s secure and ambitious. With the Foxconn investment, suddenly it was possible to look into a new roadmap, to look into extending the product portfolio and this was at the time when I was coming in. […]
Adams Outdoor is seeking permits to increase the height of the billboards, install digital advertising displays, or do both. Adams is appealing the decision to the Madison Urban Design Commission. […]
Digital signage in education can be used to support these student-centric goals in numerous ways: Showcase academic or extracurricular achievements Highlight community service distinctions Support scholastic fundraising efforts Increase awareness of academic events, groups, and performances No matter how old we get, we appreciate the recognition of our hard work. […]
Courts ruled against Scenic America’s attack on digital billboards and, in a separate case, San Francisco’s mandated warning label on soda ads. Meanwhile, nearly all states with digital billboards have taken steps to accept and to regulate this new technology. Montana is the latest state to do so (2016). […]
Simons, 33, revels in bucking so-called stereotypes — even down to owning a Detroit-based business named Brooklyn. She’s spent her life straying from the norm, from leaving Michigan State University after two years for Chicago’s DePaul University to being deliberate when she weighed the 20 job offers she had after graduating with her marketing degree. […]
The pie charts below represent the Activation Share for each of the four categories of online activation mediums (Search, Facebook, Twitter and Instagram). […]
Working together, mobile marketing and out-of-home provide powerful synergies. […]
1. Yesterday’s startups are today’s top OOH customers; 2. Amidst media disruption, OOH grows; 3. […]
There are a lot of variables when making a decision – in the case of one billboard over another, make sure all players are represented - don’t just go the easy way. Dive deep and look at all players in the space including the independents. But before you even look at locations to compare – you have to ask yourself if the area you are interested in is the right one. […]
What makes an industrial digital media player different, and what factors play into an educated hardware choice for signage integrators and ISVs? A Different Look and Feel. In the past, there’s been an attitude toward disposability in much of the digital media player space, with entry level device builders suggesting that when a media player fails, the user simply throw it away and replace it. […]
Barry Frey: "First, we have become an urban and mobile society, out and about more than ever, increasingly consuming content and advertising outside the home. Second, advertising inside the home is rapidly declining and fragmenting. And third, advertising outside the home is now digital, offering all of the capabilities that have driven the enormous shifts to more effective forms of advertising. […]
DOOH & Programmatic: Current Practices, Future Growth. This panel discussed the decline of in-home advertising and the resulting benefits accruing to OOH advertising, in addition to advanced technological capabilities for the medium, which have positioned OOH for continued growth. The digital transformation across the OOH landscape offers opportunities with programmatic, data, and much more. […]
Posterscope USA launched a ‘Boston digital OOH takeover’, which includes digital screens at Boston Airport, digital bulletins on the roads, digital urban panels on the streets and digital full motion spectaculars. […]
It’s no surprise that digital signage solutions companies are starting to weave artificial intelligence into marketing descriptions of what they do and offer. But there is a giant distinction between companies that are developing and delivering AI capabilities, and those that are just using AI-based tools. […]
