How buyers decide which OOH ad space to buy (Measurence)
There are a lot of variables when making a decision – in the case of one billboard over another, make sure all players are represented - don’t just go the easy way. Dive deep and look at all players in the space including the independents. But before you even look at locations to compare – you have to ask yourself if the area you are interested in is the right one. […]
Mon, Oct 2, 2017 at 5:55 PM