Editors’ Picks

Billups to launch OOH planning tool featuring properties from 350 ad space vendors and audience data

Boohma OOH planning software will offer: Location-based research with the country's largest OOH catalog (500,000+ units) from 350 vendors on an intuitive map-based interface; Audience insights built on behavioral and attitudinal data for more specific targeting; Amplified intelligence using an innovative AI-powered recommendation engine — the first in the OOH industry; Smart planning at scale to quickly craft tailored plans for each location across multiple markets; Result measurement based on combining software targeting and data sciences. […]

prnewswire.com
Thu, Sep 28, 2017 at 7:03 AM

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OUTFRONT Media awarded the largest in-transit DOOH advertising contract by the New York Metropolitan Transportation Authority (MarketInsider)

The New York Metropolitan Transportation Authority ("MTA") has awarded OUTFRONT Media the advertising and communications concession agreements for subway, commuter rail and buses, as well as billboards. […]

markets.businessinsider.com
Wed, Sep 27, 2017 at 7:40 PM

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How digital signage helps retail brands survive (Maler)

The End of Days It has been a troubled few years for retailers, and whispered warnings from inside the industry have become impossible to ignore. Indeed, the Atlantic has declared “The Great Retail Apocalypse of 2017”, while Forbes asked mournfully whether brick-and-mortar is “Obsolete”. Demands for disruption and innovation have reached fever pitch. […]

malerdso.com
Wed, Sep 27, 2017 at 7:38 PM

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oOh!media’s DOOH screens will display Nutella ads based on the mood of shoppers (Scoop NZ)

Shoppers’ facial expressions will determine the advertising creative they see on a new campaign for Nutella that, in a New Zealand and Australian advertising first, uses facial mapping technology to determine their mood and personalises creative to match. […]

scoop.co.nz
Wed, Sep 27, 2017 at 7:12 PM

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16:9: Digital signage tech firm STRATACACHE Acquires Finnish Shopper Analytics Startup Walkbase

Chris Riegel at his King’s Landing offices. Dayton, OH-based STRATACACHE has fully acquired an interesting Finnish startup called Walkbase that generates in-store analytics on shopper characteristics and patterns. […]

sixteen-nine.net
Wed, Sep 27, 2017 at 8:40 AM

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Data analytics firm Neustar joins DPAA

"Data analytics holds the key to optimizing digital out-of-home (DOOH) ad campaigns, and Neustar is at the forefront of providing such insights and knowledge," said Barry Frey, President & CEO of DPAA. "We welcome Neustar as a member and look forward to working with them to grow the DOOH industry. […]

dp-aa.org
Wed, Sep 27, 2017 at 8:38 AM

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Benefits of Digital Signage in Retail (Independent Retailer)

Digital signage has become the future of retail signage. Big name brands everywhere have begun using digital signage in stores nationwide to display information such as promotional material, product pricing and videos. But for the dozens of uses digital signage has, most retailers are still wondering: is digital signage worth the cost? […]

independentretailer.com
Wed, Sep 27, 2017 at 7:28 AM

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The Drum: Marrying accurate and precise location data for a powerful duo

Location-based advertising is most effective when the data used is both accurate and precise. But important differences lie between the two and using one without the other can mean the difference between talking to the masses rather than the individual. […]

thedrum.com
Wed, Sep 27, 2017 at 7:18 AM

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The Future of Banking Integrates High Touch with High Tech Banking (FinancialBrand)

The customer can receive updates on wait times and appointment details through push notifications on their phone and IoT-enabled digital signage throughout the branch. […]

thefinancialbrand.com
Wed, Sep 27, 2017 at 5:31 AM

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Pa. Supreme Court rejects appeal of order to remove big digital billboard at Eisenhower Interchange (PennLive)

The ruling marks what is likely the final legal defeat for the Kegerreis Outdoor Advertising Co. in its six-year battle with the Pennsylvania Department of Transportation, which found the flashing sign was too distracting for drivers. […]

pennlive.com
Wed, Sep 27, 2017 at 5:00 AM

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Sixteen:Nine Podcasts: Laura Davis-Taylor, High Street

Laura Davis-Taylor is a really well-known and much-loved expert when it comes to how digital fits in retail. She was a consultant for many years, but more recently has worked for some very large agencies – dealing with equally large retail and brand accounts. Now she’s back doing the consulting thing, by her choice. […]

sixteen-nine.net
Wed, Sep 27, 2017 at 12:01 AM

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Digital Signage System-on-Chip: Not Yet Ready for Prime Time

System-on-Chip (SoC) is an integrated digital signage solution where media player hardware is embedded within a display, eliminating the need for third-party, external media players. These external media players are the commercial equivalent of consumer products such as Roku, Chromecast and Amazon Fire. […]

Editorial
Tue, Sep 26, 2017 at 5:41 PM

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AdWeek: The future of OOH is mobile: How billboards and Waze amplify each other

Out-of-home advertising allows brands to reach people who are on the move, but it has historically lacked the ability to target and optimize based on consumer behavior. Mobile can change that. Here’s how the two work together to navigate the road to purchase. […]

adweek.com
Tue, Sep 26, 2017 at 5:14 PM

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Tech Talk: OOH advertising and smart cities (OAAA)

Stephanie Gutnik, Director of Business Development, BroadSign: The synergy of OOH and smart cities enables communities to retain/build a local sense of and affinity to their unique identities, all in an efficient and environmentally-friendly way. […]

thoughtleadership.oaaa.org
Tue, Sep 26, 2017 at 5:07 PM

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Dynamic DOOH campaigns in JCDecaux Airports (JCDecaux)

Brands such as DELL Technologies and MasterCard are utilizing the flexibility of JCDecaux Airport digital media by serving passengers in top U.S. gateways such as JFK and Boston Logan International a variety of ads based on time of day, weather, flight data, etc. […]

Tue, Sep 26, 2017 at 4:41 PM

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