The New York Metropolitan Transportation Authority ("MTA") has awarded OUTFRONT Media the advertising and communications concession agreements for subway, commuter rail and buses, as well as billboards. […]
The End of Days It has been a troubled few years for retailers, and whispered warnings from inside the industry have become impossible to ignore. Indeed, the Atlantic has declared “The Great Retail Apocalypse of 2017”, while Forbes asked mournfully whether brick-and-mortar is “Obsolete”. Demands for disruption and innovation have reached fever pitch. […]
Shoppers’ facial expressions will determine the advertising creative they see on a new campaign for Nutella that, in a New Zealand and Australian advertising first, uses facial mapping technology to determine their mood and personalises creative to match. […]
Chris Riegel at his King’s Landing offices. Dayton, OH-based STRATACACHE has fully acquired an interesting Finnish startup called Walkbase that generates in-store analytics on shopper characteristics and patterns. […]
"Data analytics holds the key to optimizing digital out-of-home (DOOH) ad campaigns, and Neustar is at the forefront of providing such insights and knowledge," said Barry Frey, President & CEO of DPAA. "We welcome Neustar as a member and look forward to working with them to grow the DOOH industry. […]
Digital signage has become the future of retail signage. Big name brands everywhere have begun using digital signage in stores nationwide to display information such as promotional material, product pricing and videos. But for the dozens of uses digital signage has, most retailers are still wondering: is digital signage worth the cost? […]
Location-based advertising is most effective when the data used is both accurate and precise. But important differences lie between the two and using one without the other can mean the difference between talking to the masses rather than the individual. […]
The customer can receive updates on wait times and appointment details through push notifications on their phone and IoT-enabled digital signage throughout the branch. […]
The ruling marks what is likely the final legal defeat for the Kegerreis Outdoor Advertising Co. in its six-year battle with the Pennsylvania Department of Transportation, which found the flashing sign was too distracting for drivers. […]
Laura Davis-Taylor is a really well-known and much-loved expert when it comes to how digital fits in retail. She was a consultant for many years, but more recently has worked for some very large agencies – dealing with equally large retail and brand accounts. Now she’s back doing the consulting thing, by her choice. […]
System-on-Chip (SoC) is an integrated digital signage solution where media player hardware is embedded within a display, eliminating the need for third-party, external media players. These external media players are the commercial equivalent of consumer products such as Roku, Chromecast and Amazon Fire. […]
Out-of-home advertising allows brands to reach people who are on the move, but it has historically lacked the ability to target and optimize based on consumer behavior. Mobile can change that. Here’s how the two work together to navigate the road to purchase. […]
Stephanie Gutnik, Director of Business Development, BroadSign: The synergy of OOH and smart cities enables communities to retain/build a local sense of and affinity to their unique identities, all in an efficient and environmentally-friendly way. […]
Brands such as DELL Technologies and MasterCard are utilizing the flexibility of JCDecaux Airport digital media by serving passengers in top U.S. gateways such as JFK and Boston Logan International a variety of ads based on time of day, weather, flight data, etc. […]
Guest Post: Debbie DeWitt, Visix The whole point of your digital signage is to get your audience to stop, pay attention and take whatever action your message asks them to. Debbie DeWitt How should you present the information – which type of content is right for each message? Should you use a still message, or one with motion? […]
