How technology and new consumer habits help OOH advertising thrive (GeoMarketing)
Barry Frey: "First, we have become an urban and mobile society, out and about more than ever, increasingly consuming content and advertising outside the home. Second, advertising inside the home is rapidly declining and fragmenting. And third, advertising outside the home is now digital, offering all of the capabilities that have driven the enormous shifts to more effective forms of advertising. […]
Mon, Oct 2, 2017 at 5:34 PM