There are four key characteristics of a stadium digital signage system that follow this approach: it is tailor-made and customized for that particular stadium; it is implemented in a highly targeted manner across all zones of the stadium; it is dynamic and responds in real-time; and, it can be controlled centrally. […]
Of course, I am disappointed with these financial results. However, this disappointment is more than made up with the positive positioning in progress the company has made in Q3 in regards to delivering products, people and solutions that are positioned us to produce a long term robust future for our company. […]
For every $1 spent on “outside of home” advertising, about $5.97 in sales are generated, OAAA says. Lathrop’s experience with Cannabis City contradicts that claim. When he bought the building in which he planned to open Cannabis City in 2014, it was “ugly” and “dull,” Lathrop said, the kind of place that was easy for passers-by to miss. […]
Westfield in the US is in the process of replacing their traditional paper-based advertising furniture with a network of super-slim freestanding 75” LCD Pods in their 17 flagship malls. The first phase of the project includes 147 double-sided indoor units; 18 double-sided indoor tall units; three single-sided indoor units; one wall-mounted indoor unit; and 54 double-sided outdoor units. […]
Come to Bermuda: vehicle-recognition technology was used in Britain to target Bermuda Tourism Authority advertising at drivers of prestige cars. The billboards were linked to a technology that involved cameras equipped to recognise the registration plates of vehicles stationary at nearby traffic lights. […]
A near future exists in which users drive by billboards that are not physically there but digitally mapped to the geolocation, appearing in the field of view as if a real billboard. This will massively reduce capex on new billboards, eliminate landlords and all the real-estate obstacles, and allow for complete programmatic serving. Microsoft Hololens has experimented with this already. […]
The event was standing-room-only, with attendees from brands, advertising, technology, the web, and Wall Street. The onstage presentations provided a clear update of current tech and trends, along with some timely and sometimes-controversial explorations of how tech, consumers and politics are finding themselves at odds. […]
Digital Signage Week has grown in prominence to become a premier annual event held each October in New York. OAAA was there last week to participate in the many sessions and social functions celebrating the growing influence and importance of digital display advertising. […]
Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to the US Supreme Court. […]
ELAN Media is Qatar’s leading digital out-of-home media operator. The contract with BroadSign also includes integration with Quividi’s audience and attention analytics, which enables ELAN Media to accurately measure audience in real-time, giving brands the opportunity to adapt their messaging based on audience demographics and data. […]
The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the U.K. that targets drivers on busy highways at peak times of the day. Digital billboards placed alongside the road feature a Big Mac when traffic is light, but once it starts to build, the creative switches to McDonald’s familiar golden arches with copy that reads, “Stuck in a jam? […]
Lamar easily beat Wall Street's expectations. Stock analysts surveyed by Zacks Investment Research had forecast adjusted funds from operations of $1.32 per share. Adjusted funds from operations rose to $137.5 million, or $1.40 per share, compared to $134 million, or $1.37 per share, a year ago. […]
“Designing, implementing and operating digital signage networks is a complicated endeavor that requires specialty skills that are not always part of the traditional AV integrator’s toolkit.” “The challenge for AV integrators is to better understand all aspects of digital signage. In other words, digital signage is not just a “hardware” sale. […]
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Today we are seeing a growing number of dynamic campaigns, thanks to the growth of digital out-of-home, plugging into real-time passenger, airport and airline data feeds. Our recent research has revealed that ad-serving relevant content to the appropriate audience at the right time can show an increase of 15 per cent in campaign effectiveness. […]
