Friday, September 18, 2020

Editors’ Picks

Thursday, July 10, 2014 Thu, Jul 10, 2014

Wednesday, July 9, 2014 Wed, Jul 9, 2014

Largest billboard companies in Canada refuse Raelians’ campaign, which would promote their Swastika rehabilitation program

MONTREAL, July 9, 2014 /CNW Telbec/ - Recently, owners of the largest billboards in Canada refused the Raelians' business, which would promote their Swastika rehabilitation campaign. Their reason: "While I can appreciate your group has a unique perspective on the Swastika, it is not until you go to your website that one gains your perspective. […]
Wed, Jul 9, 2014 at 4:02 PM

Why Brands Are Naive To Think Agencies Can Move Beyond Charging For Their Time

Can an agency really expect to not charge for the service it provides by simply totaling up the people hours it has put in to a campaign? It's a really interesting idea, and one that's being talked about a lot in marketing circles since Martin Riley, CMO at Pernod Ricard and the Chairman of the World Federation of Advertisers brought it up at the IPA's Performance Adaptathon in London this week. […]
Wed, Jul 9, 2014 at 3:54 PM

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