Tech Talk: How Will Augmented and Virtual Reality Affect OOH Advertising? (OAAA)
A near future exists in which users drive by billboards that are not physically there but digitally mapped to the geolocation, appearing in the field of view as if a real billboard. This will massively reduce capex on new billboards, eliminate landlords and all the real-estate obstacles, and allow for complete programmatic serving. Microsoft Hololens has experimented with this already. […]
Tue, Nov 7, 2017 at 12:51 AM