Marijuana companies weigh billboard advertising’s ROI (Marijuana Business Daily)
For every $1 spent on “outside of home” advertising, about $5.97 in sales are generated, OAAA says. Lathrop’s experience with Cannabis City contradicts that claim. When he bought the building in which he planned to open Cannabis City in 2014, it was “ugly” and “dull,” Lathrop said, the kind of place that was easy for passers-by to miss. […]
Tue, Nov 7, 2017 at 5:07 AM