The sunk cost fallacy is a well-known problem in business, especially in the technology industry. It occurs when you have a feature that isn't quite working but you have sunk so much money into it that you continue to invest in it just to break even. […]
This episode is dedicated to one of the great weeks of the year in the digital signage industry – New York Digital Signage Week (NYDSW). Rich and Stephanie join the Crew to talk about the week and what to look forward to, along with other digital signage related discussion. […]
Burger King's new UK ad campaign is customizing messages around meal occasions throughout the day. The campaign marks the first time Burger King has used real-time data and events in a digital out-of-home (DOOH) campaign in the UK. […]
One of the most iconic images of London isn’t an architectural gem or a site steeped in centuries of history - it’s advertising space. The spot on the corner of Piccadilly Circus, between Shaftesbury Avenue and Glasshouse Street, is considered prime advertising real estate, with two million people passing by a week and space on the billboard selling for £4 million a year. […]
... We are targeting a mobile, distracted consumer. Anything we can do to meet them where they are and engage them in what little bit of downtime they may have, we are going to leverage. […]
The University of Maine is buying billboards to advertise that it is discounting out of state tuition for students who meet certain academic standards. Kean University is spending $303,000 on 10 strategically placed billboards in New Jersey, Delaware and Philadelphia to say that it is the most comprehensive and affordable university in the state. […]
Out of Home has a unique knowledge of where people are, how they feel, what they do, and how and where they do it. It has also been the fastest growing offline medium in the last 10 years, and therefore has an increasingly important role in smart cities. […]
Out-of-home is transforming into a digital medium, not only in the growing amount of digital inventory, but through the technology that’s built into digital screens. For instance, we’re able to geofence consumers through their mobile phones. […]
How to nominate for the award: 1. Review the entire Application Guidelines below. (The handy downloadable Word doc includes a text version of the digital submission form for reference.) 2. […]
Artificial intelligence and virtual reality are not yet mainstream in the hospitality industry, but according to research presented at last week's Global Gaming Expo in Las Vegas, the situation will be much different by 2025. […]
The Roosevelt Hotel. 700 + delegates; Multi-screen, Programmatic, Location Data, New media models, Brands & Technology Key Speakers, Panels, Experiential Exhibits, Superior Networking; Brands, Agencies, Media Owners, Ad Tech, Mobile, Research, & more! […]
The world-famous Piccadilly Lights were switched back on at 8am today, after a nine month period of renovation. Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which allows the screen to react to certain external factors, such as the weather or temperature. […]
Microsoft has killed off its motion-sensing Kinect – a camera-based gadget tied in with the tech giant’s consumer Xbox gaming boxes. […]
Once rivals in the highly competitive LED electronic display industry, today Watchfire Signs and YESCO are collaborating on a number of high profile digital sign projects, including two high resolution digital billboards in St. George, Utah. Click to Tweet. […]
Now if the delights of DOOH don’t reignite the branding buds of today’s marketers and planners, I’ll eat my best socks. It’s certainly inspired iCrossing’s media strategist, Lauretta Wood who seeks programmatic perfection by joining outdoor with mobile. […]
