Editors’ Picks

JCDecaux diversifies and strengthens its financing sources (Nasdaq)

JCDecaux SA (Euronext Paris:DEC) successfully placed €300 million of 2-year floating rate notes, maturing in October 2020, at Euribor 3 month + 0.27% (coupon set at Euribor 3 month + 0.33%, floored at 0%; issuing price set at 100.122%). The notes have been subscribed more than 3 times and have been placed with European institutional investors of high quality. […]

nasdaq.com
Thu, Oct 25, 2018 at 2:01 AM

Permalink

DOOH advertising is now growing faster than online video and social media (JCDecaux)

The Brand Gap research identifies the top four media perceived as being ‘On the up’ as, DOOH (74%), Online Video (52%), VOD (46%), Social Media (43%), (figure 8 in the report). Reaching 63% of the population every week, DOOH already combines scale and reach with new digital flexibility. […]

jcdecaux.co.uk
Wed, Oct 24, 2018 at 4:27 PM

Permalink

16:9 Podcast: The Eight-Second Rule For Transit Displays And E-Paper At Your Bus Stop

Before  CHK America, many or most transport authorities had their own way of doing things, and not that many were particularly good at making it easy and familiar for people to find their way around. CHK says people should be able to find out what they need in eight seconds. […]

sixteen-nine.net
Wed, Oct 24, 2018 at 4:17 PM

Permalink

16:9: NEC Launches Retail Intelligence Platform, Called ALP

NEC Display just got into the retail intelligence business, launching ALP – short for Analytics Learning Platform. It’s a subscription-based retail intelligence program that uses cameras and other sensors, AI, big data, cloud computing and network appliances to give retailers a better sense of what’s going on in their stores. […]

sixteen-nine.net
Wed, Oct 24, 2018 at 4:12 PM

Permalink

Fox News interviews DPAA’s Barry Frey about the Video Everywhere Summit (Video, 3:44)

The "three-legged stool" that is fueling the explosion of digital out-of-home advertising... […]

Wed, Oct 24, 2018 at 4:08 PM

Permalink

The Drum: Clear Channel’s RADAR suite uses mobile user data to target out-of-home audiences

RADAR allows advertisers to target the audiences in front of OOH structures instead of focusing on the structures themselves, Levi explains. “Out-of-home is a medium that people know in their gut that they like, and they know that it works,” says Levi. […]

thedrum.com
Wed, Oct 24, 2018 at 5:58 AM

Permalink

San Diego is considering marijuana billboard restrictions (Billboard Insider)

Insider’s take: More and more states and communities are restricting marijuana billboards. Restricting billboard advertising by illegal marijuana dispensaries seems a no brainer. Setbacks around places where kids congregate make sense. […]

billboardinsider.com
Wed, Oct 24, 2018 at 5:43 AM

Permalink

Promotional video for New York Digital Signage Week 2018, Oct 29 – Nov 02 events (1:29; AV Network)

Thousands of digital signage industry leaders and hundreds of out of home media owners, media planners, creative agencies, retailers, architects, and investors—all thirsty for knowledge—will come together the week of October 29 for New York Digital Signage Week (NYDSW). Here's out list of can't-miss events. […]

youtube.com
Wed, Oct 24, 2018 at 4:04 AM

Permalink

Leyard enters Malaysian DOOH display market (Marketing Magazine)

Leyard is the global leader in visualization products which has earned the No. 1 market share position in the US$4.5 billion LED video display market, and the No. 1 position in the fastest growing US$1.6 billion narrow pixel pitch LED video wall segment. […]

marketingmagazine.com.my
Wed, Oct 24, 2018 at 1:11 AM

Permalink

MediaPost: Media Stocks Hard Hit By Early Tuesday Stock Market Drop

Heightened concerns over potential effects of tariffs with China and a slowing global economy took down the overall stock market -- and some key media companies -- in early Tuesday trading. Dish Network was one of the big losers, sinking 7% to $32.24 This was followed by new media and data companies, with TiVo dropping 5.7% to $11.81 and Roku down 5.3% to $51.02. […]

mediapost.com
Tue, Oct 23, 2018 at 7:10 PM

Permalink

Eight consecutive years of revenue growth for Australian out-of-home ad sector (OOHMedia)

As it edges closer to being a $1 billion annual industry, just over 47 per cent of that revenue is now in digital billboards and signs. oOh!media, one of the biggest players, now has more than 8,000 of its 20,000 sites digitised, delivering 64 percent of its revenue. With its recently completed $570m purchase of Adshel from HT&E, that will only increase. […]

oohmedia.com.au
Tue, Oct 23, 2018 at 7:08 PM

Permalink

Caesars Palace’s 3-D experiential digital signage (Retail Customer Experience)

The Forum Shops at Caesars Palace, a 664,000-square-foot shopping mall, attempted to attract more shoppers with digital signage. The mall's owner, Simon Property Group Inc., selected Moment Factors, Acquire Digital Bose Professional and Mood Media to deploy 3-D digital signage along with an audio system to create an "ancient Roman" experience, according to a press release. […]

retailcustomerexperience.com
Tue, Oct 23, 2018 at 7:08 PM

Permalink

MediaPost: Video Everywhere Summit preview roundtable

Ken Auletta: The public is increasingly tired, exhausted, annoyed with traditional advertising. More so when you think about the mobile phone, which is the dominant instrument now in our lives. It feels like an interruption. […]

mediapost.com
Tue, Oct 23, 2018 at 7:04 PM

Permalink

Financial Post: Spanish out-of-home ad operator Exterior Plus Acquires shopping mall ad firm Impactmedia

Impactmedia operates in over 90 shopping centers where it has more than 1,200 digital displays. The acquisition allows Exterior Plus to gain a strong presence near points of sale, a key value driver for advertisers. H.I.G. […]

business.financialpost.com
Tue, Oct 23, 2018 at 6:59 PM

Permalink

Integrated Systems Russia Conference October 24-26, 2018, Moscow

October, 24; 11:00-17:00: CONFERENCE HALL MARBEL. DIGITAL SIGNAGE SUMMIT RUSSIA. DIGITAL SIGNAGE SUMMIT RUSSIA – is a joint event organized by Integrated Systems Events, Midexpo and Invidis Consulting. […]

en.isrussia.ru
Tue, Oct 23, 2018 at 6:54 PM

Permalink