Thursday, March 28, 2024

Editors’ Picks

Wednesday, February 7, 2018 Wed, Feb 7, 2018

APN Outdoor unveils new OOH campaign effectiveness measurement service

APN Outdoor has launched a new research service ‘IRIS Powered by Pureprofile’. APN Outdoor are partnering with global media, data and insights company Pureprofile for all of their panel research requirements for 2018, and will be offering clients and advertisers access to one of the biggest online consumer panels in the country for measures of campaign effectiveness. […]

apnoutdoor.com.au
Wed, Feb 7, 2018 at 6:47 PM

A new Manchester ad platform is hoping to challenge the £20bn OOH advertising market (Prolific North)

Bidooh describes itself as a "transparent, self-service, real-time digital advertising platform", that’s available to advertisers of all sizes. Led by Garry Partington, the founder of Apadmi, the system should mean more control over the planning and buying of adverts, with an accurate measure of who’s viewed each message. Companies can adjust their plan in real-time. […]

prolificnorth.co.uk
Wed, Feb 7, 2018 at 4:20 PM

JCDecaux wins The Hague’s advertising street furniture contract

JCDecaux Netherlands, has been awarded the 8-year exclusive contract for advertising street furniture ( excluding bus-shelters ) in The Hague . The Hague with 515.000 population is the 3rd largest city in the Netherlands and this contract covers 190 free-standing 2m² panels and 10 6m² panels, which can either, be static, scrolling or digital including full motion content. […]

globenewswire.com
Wed, Feb 7, 2018 at 7:36 AM

Tuesday, February 6, 2018 Tue, Feb 6, 2018

Another start up claims to have launched “the first programmatic digital-out-of-home (DOOH) advertising platform”

Accretive Media has launched the first digital-out-of-home (DOOH) advertising platform fueled by people-based profile data. The new platform reaches targeted consumers on digital screens at nearly 100K venues across the United States ranging from ATMs to airports, restaurants, gyms, train and subway stations, malls, office buildings, universities and more. […]

prweb.com
Tue, Feb 6, 2018 at 7:37 AM

Media Post: Transit ad operator Vector Media acquires Direct Media USA for an undisclosed amount

The combined company will maintain transit media in 50 markets, which includes 27 of the 35 largest US DMAs. Through this transaction Vector acquires 12 new offices, nearly doubles its employee ranks, and, with the addition of over 25 new exclusive partnerships, adds more than 4,500 vehicles and 2,300 transit shelter panels to its already robust platform. […]

mediapost.com
Tue, Feb 6, 2018 at 1:35 AM

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