Editors’ Picks

How cannabis retailers use digital signage to increase sales (DSToday)

Digital signage cranks out the sales. Eyechronic is one company that is providing digital signage to dispensaries to engage with customers and gain key insights through its Eyechronic TV solution. It offers content for digital menus to educate customers on products and upsell, and analytics so dispensaries gain a deeper understanding of their audience. […]

digitalsignagetoday.com
Tue, Mar 6, 2018 at 9:05 PM

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What OOH ads influence traveller decisions? (JCDecaux)

Before people even begin looking at booking their next trip, they are already getting ideas from their environment. Expedia study reveals the key influences and motivations behind travel decision-making. Generally, travellers do not have a destination in mind when they start thinking about a trip. […]

jcdecaux.com
Tue, Mar 6, 2018 at 7:15 PM

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How to shop for digital signage software at DSE 2018 (DSConnection)

“There are more than 350 software providers on the market, and selecting the one that fits your project can be intimidating and is available in two forms: Subscription or software as a service (SaaS), and as bundled or packaged software bought outright or included with a display purchase. […]

digitalsignageconnection.com
Tue, Mar 6, 2018 at 5:08 PM

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Review of display tech shown at ISE 2018 (Installation-International)

Here is a short summary of some of the key new releases exhibited at ISE 2018.   Displays and digital signage. Samsung was showing its modular MicroLED display technology in a massive display dubbed ‘The Wall’ and measuring 146in in size. […]

Tue, Mar 6, 2018 at 8:07 AM

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‘3 Billboards’ movie gets Oscars, inspires real-life billboard campaigns

Following the awards, the billboard industry thanked the film for bringing attention back to billboards with, well, a few Three Billboards-inspired billboards. […]

adweek.com
Tue, Mar 6, 2018 at 7:53 AM

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16:9: 24/7 Digital Signage Flat Panel Sales Grow Almost 40% Year To Year

The latest large format LCD sales tracking report from Orange County, CA-based PMA Research suggests commercial displays are seeing a big uptick, with sales on 24/7 LCD displays (the kind recommended for serious digital signage jobs) were up 39% from a year earlier. […]

sixteen-nine.net
Mon, Mar 5, 2018 at 6:55 PM

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Emerging trends in DOOH (Financial Express)

The evolved audience group is looking for inclusive and pragmatic intuitive campaigns that engage with them while they are on the move. This is exactly what DOOH is set to offer. The once static billboard is now an interactive digital signage which is ready to become an essential touchpoint for all brands. […]

financialexpress.com
Mon, Mar 5, 2018 at 6:53 PM

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Why Successful Brands Allocate 13% of Media Budgets to OOH (OAAA)

The World Advertising Research Center (WARC) has released a Global Ad Trends report providing positive facts about out of home (OOH) advertising. […]

thoughtleadership.oaaa.org
Mon, Mar 5, 2018 at 6:52 PM

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Australian telecom giant Telstra inks outdoor ad contract that puts digital screens on the rear of taxis (BandT)

Telstra’s deal with Cab Digital Media will see the telco play its part in almost 1,000 digital billboards being fitted on the rear of taxis across Australia. Cab Digital Media’s TaxiLive technology – which was developed with the help of Telstra – allows brands to target consumers using metrics such as time and location. […]

bandt.com.au
Mon, Mar 5, 2018 at 6:24 PM

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OAAA’s plan to make OOH a core media buy

OAAA’s five-year strategic plan is designed to help the industry make OOH more of a core media buy. We are now in the second year of the industry’s five-year plan. As we assess progress, I ask three things of you Acknowledge that media, advertising, and communication are changing – and we must adjust to thrive. […]

specialreports.oaaa.org
Mon, Mar 5, 2018 at 4:09 PM

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16:9: Technology Is The Key To Truly Seamless, Frictionless Shopping

Guest Post: Dina Townsend, RMG Networks In retail, it’s important to create a smooth shopping experience for the consumer who may well see shopping as a way to escape whatever stresses and hassles they’re experiencing in their daily life. Or, alternatively, dread the prospect of trawling around shops and appreciate anything that makes it an efficient process for them. […]

sixteen-nine.net
Mon, Mar 5, 2018 at 8:27 AM

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While Advertising Slept: 6 Reasons The Ad Industry Got Sucker Punched By Digital (Forbes)

The press never really challenged digital and social platforms on their metrics. With a few notable exceptions, the press never challenged the assertions from digital and social players about how many views their ads and videos got, what constituted said "views," or the fact that they were essentially grading their own homework. […]

forbes.com
Mon, Mar 5, 2018 at 7:37 AM

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Times OOH’s bus shelter ads are seen by 70% of daily commuters in Bangalore (India Times)

The well-designed, energy efficient, newly constructed bus shelters in Bangalore allows brands to put forward their communication more evidently, to a larger audience. Lately, Times OOH has been awarded a contract to Design, Build, Operate and Maintain a total of 700 Bus Queue Shelters (BQS) along with Public Utilities across the city of Bangalore. […]

economictimes.indiatimes.com
Mon, Mar 5, 2018 at 7:20 AM

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South Africa: New data reveals that OOH advertising now takes center stage in the media mix (Media Update)

OOH is big and comes alive with Big Data. The scope of information gathered by the Travel Survey, coupled with ROAD, revealed interesting facts and insights around mobility and the scope of reaching audiences in South Africa. […]

mediaupdate.co.za
Mon, Mar 5, 2018 at 7:16 AM

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Media Post: How the data revolution Is changing OOH advertising

A quiet data-driven revolution is taking place in out-of-home (OOH) advertising. This advertising medium, once thought of as modest and old-fashioned, is quickly advancing to compete with more technologically sophisticated ad formats. A data-driven revolution is occurring alongside the emergence of advanced tools that automate everything from data aggregation to planning and buying. […]

mediapost.com
Sun, Mar 4, 2018 at 8:28 PM

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